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# Gamified Festival Apps
The Primavera Sound App Announces Its Music Festival Lineup Through Play

By Laura McQuarrie | Published 2015-01-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/music-festival-lineup
References: [primaverasound.es](http://www.primaverasound.es) & [itunes.apple](https://itunes.apple.com/us/app/primavera-sound-lineapp/id950987510?l=ca&ls=1&mt=8)

In order to announce the music festival lineup for [Barcelona's](https://www.trendhunter.com/trends/yunmai-slim-elegant) big entertainment event in a unique and engaging way, the Primavera Sound Line App was created.

The [gaming app](https://www.trendhunter.com/trends/gizmo-app) tells the story of a guy on a mission to recover a set of cassette tapes for his girlfriend by taking out monsters in a side-scrolling-style game. Each time a monster is defeated, the app reveals one name of a band that will be playing the festival. Although you could easily get this information by going to the Primavera Sound site, or by looking at a poster, this way is far more interactive and fun. Plus, by playing the game, fans with the highest scores will win sweet prizes ahead of the 2015 music festival this year.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 7% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Gamified Festival Apps:** Opportunity for music festivals to engage attendees by announcing lineup through interactive gaming apps.
- **Engaging Event Promotions:** Chance for entertainment events to enhance promotional efforts by incorporating gamification and interactivity.
- **Interactive Fan Experiences:** Potential to create immersive and interactive experiences for fans through gamified apps and activities.

### Where This Applies

- **Music Festivals:** Disruptive innovation opportunity for music festivals to leverage gamified apps to announce lineups and engage attendees.
- **Gaming Industry:** Chance for the gaming industry to collaborate with entertainment events and music festivals to develop engaging and interactive applications.
- **Marketing and Advertising:** Opportunity for marketing and advertising professionals to explore gamified approaches in promoting events and engaging audiences.

## Related on Trend Hunter

- [Musician-Themed Online Games](https://www.trendhunter.com/trends/fortnite-festival.md)
- [Poster-Inspired Music Playlists](https://www.trendhunter.com/trends/lineupsupply.md)
- [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md)
- [Gamified Travel Companions](https://www.trendhunter.com/trends/countryquest.md)
- [Gamer Organization Apps](https://www.trendhunter.com/trends/skich.md)
- [Gamified In-Airport Activations](https://www.trendhunter.com/trends/in-airport-activation.md)
- [Gamified Feature Dating Apps](https://www.trendhunter.com/trends/cued-up.md)
- [AR-Powered Cereal Games](https://www.trendhunter.com/trends/general-mills-1.md)
- [Musical Makeup Packaging](https://www.trendhunter.com/trends/full-volume-makeup.md)
