# Music App Discovery Features Spotify Launched TikTok-Inspired 'Spotify Discover' Feature By Colin Smith | Published 2021-11-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/music-app-features References: [theverge](https://www.theverge.com/2021/11/25/22802056/spotify-discover-tab-tiktok-feed-canvas-videos) & [spotify](https://www.spotify.com/ca-en/?ab)  '[Spotify](https://www.trendhunter.com/trends/tiktok-8)' has been release a large number of music app features as of late. The most recent feature is 'Spotify Discover,' a [scrolling feed of music videos](https://www.trendhunter.com/trends/bluesky-trending-videos) on Spotify's mobile application. The user interface of Spotify Discover is seemingly [TikTok](https://www.trendhunter.com/trends/distrokid)-Inspired with a full-screen video, four buttons at the bottom of the screen, and a convenient 'Like' feature. To scroll from one video to the next is as easy as a swipe up the screen, and to return to the previous video is a simple swipe down. The feed is generated out of user statistics and songs that have a 'Canvas' music video associated with them. Canvas is the tool on Spotify that allows musicians to create or upload a video to pair with their songs. Canvas and Discover are features that cement Spotify as more than just a music streaming app, but a music discovery app and a true multimedia platform. Image Credit: Tero Vesalainen, Chris Messina ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Multimedia Music Streaming:** Incorporating multimedia features within a music streaming app could further enhance user engagement and promote music discovery. - **Algorithm-driven Content Curation:** Using user data to generate personalized content could create a more tailored and engaging experience for consumers. - **In-app Social Interaction:** Providing an easy and convenient way for users to interact with each other within the app could foster a sense of community and increase user loyalty. ### Industries Being Reshaped - **Music Streaming:** Music streaming services could incorporate multimedia features and algorithm-driven curation to differentiate themselves and attract more users. - **Social Media:** Social media platforms could integrate music discovery and streaming features to enhance user experience and increase engagement. - **Digital Marketing:** Digital marketers could leverage in-app social interaction features within music streaming apps to promote and advertise their products in a more targeted and effective way. ## Related on Trend Hunter - [Shareable In-App Streaming Players](https://www.trendhunter.com/trends/tiktok-8.md) - [Curated Music Discovery Playlists](https://www.trendhunter.com/trends/niche-mixes.md) - [Visualized Social Streaming Features](https://www.trendhunter.com/trends/spotify-and-snapchat.md) - [Music Discovery Platforms](https://www.trendhunter.com/trends/tune-tracker.md) - [Curated Music Discovery Playlists](https://www.trendhunter.com/trends/discovery-station.md) - [Text Prompt AI-Generated Playlists](https://www.trendhunter.com/trends/personalized-soundtrack.md) - [Music Discovery Apps](https://www.trendhunter.com/trends/music-discovery-app1.md) - [Daily Music Recommendations](https://www.trendhunter.com/trends/dailydisco.md) - [Customizable Streaming Cover Art](https://www.trendhunter.com/trends/spotify-create-cover-art.md)