# Cross-Medium Artist Festivals The 'Seeing Music' Music and Art Festival Blends Different Mediums By Michael Hemsworth | Published 2016-02-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/music-and-art-festival References: [forbes](http://www.forbes.com/sites/janelevere/2016/01/30/new-festival-focuses-on-the-intersection-of-music-and-the-visual-arts/) & [92y.org](https://www.92y.org/Uptown/Concerts/Classical/Seeing-Music) Taking place at the 92nd Street Y in New York City, the 'Seeing Music' Music and Art Festival is a celebration of both visual and auditory artistic endeavors. Intended to be something of a cross-pollination [music and art festival](https://www.trendhunter.com/trends/multimedia-art-installation), the event sees visual media be displayed and paired with music for a cohesive experience. Being that [music festivals are becoming more popular](https://www.trendhunter.com/trends/waterfall-festival) with each passing year, the evolution of the festival is taking place in new, unexpected ways. The 'Seeing Music' Music and Art Festival helps to offer an approachable, local alternative to the bustling style of other festivals. What's more, the demographic targeted is more oriented towards Boomers rather than Millennials who have been long-standing fans of the music festival. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 18% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Cross-medium Experiences:** The 'Seeing Music' Festival showcases the trend of blending visual and auditory mediums for a cohesive experience, creating opportunities for innovative collaborations. - **Alternative Music Festivals:** The event offers a local and approachable alternative to the traditional bustling music festival, opening up opportunities for unique and intimate experiences. - **Boomer-focused Entertainment:** Targeting Boomers instead of Millennials, the festival taps into a demographic often overlooked in the music festival scene, highlighting opportunities for tailored experiences. ### Industries Being Reshaped - **Music:** The 'Seeing Music' Festival brings together music and art, providing opportunities for musicians, artists, and technicians to collaborate and create innovative cross-medium performances. - **Visual Arts:** The event showcases visual media alongside music, offering opportunities for visual artists to explore new ways of connecting their work with different art forms and audiences. - **Event Planning:** Organizing cross-medium festivals like 'Seeing Music' requires special event planning skills, providing opportunities for event planners to create unique and memorable experiences. ## Related on Trend Hunter - [Design Sound Festivals](https://www.trendhunter.com/trends/contributions-festival-2.md) - [Multi-Faceted Community-Focused Festivals](https://www.trendhunter.com/trends/halsey-fest.md) - [Sustainable Public Festivals](https://www.trendhunter.com/trends/cloud-9-festival.md) - [Groundbreaking Accessible Cultural Initiatives](https://www.trendhunter.com/trends/accessfest.md) - [Music AI-Generated Visual Art](https://www.trendhunter.com/trends/modem.md) - [Phone-Free Festivals](https://www.trendhunter.com/trends/phonefree-festival.md) - [Immersive Light Festivals](https://www.trendhunter.com/trends/lektrik-festival-of-lights.md) - [Dynamic Art Exhibitions](https://www.trendhunter.com/trends/art-in-motion-exhibition.md) - [Metaverse Music Festivals](https://www.trendhunter.com/trends/kids-relief-music-festival.md)