# Functional Mushroom Supplements These New Laird Superfood Mushroom Powders Come in Six Options By Michael Hemsworth | Published 2025-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mushroom-powders References: [foodbev](https://www.foodbev.com/news/laird-superfood-expands-functional-product-range-with-six-new-mushroom-powders) & [lairdsuperfood](https://lairdsuperfood.com/?srsltid=AfmBOopV_lSOosa5wrpg1I96JeRFQSWLPznKO3y8CmobiB2umQF--ddn)  These new [Laird Superfood](https://www.trendhunter.com/trends/organic-performance-mushrooms) mushroom powders have been announced by the brand as an expansive series of functional food products perfect for delivering a range of benefits. The new additions include the [Calm & Relaxation and Focus & Memory blends](https://www.trendhunter.com/trends/stress-relief-mushroom-product) that incorporate mushrooms with botanical ingredients. The range also has four new organic mushroom powders in Reishi, Lion's Mane, Turkey Tail and Oyster varieties, which are great for incorporating each types benefit into a recipe. CEO Jason Vieth spoke on the new Laird Superfood mushroom powders saying, "Laird Superfood has long been incorporating functional mushrooms into our products – from coffee to our Prebiotic Daily Greens – and this latest expansion provides even more ways to add organic high-quality adaptogens into our daily lives. As the market for functional food grows, Laird Superfood will continue to provide products to improve the mental and physical performance of all of our consumers.” ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 65% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Botanical-infused Supplements:** Merging mushrooms with botanical ingredients opens new avenues for creating multifunctional supplements with varied health benefits. - **Targeted Cognitive Health Products:** The introduction of blends focused on Calm & Relaxation alongside Focus & Memory highlights a trend towards specialized cognitive support products. - **Organic Adaptogen Popularity:** There's a growing consumer demand for organic adaptogens, as seen with the organic Reishi, Lion's Mane, Turkey Tail and Oyster mushroom powders. ### Where This Applies - **Functional Food Industry:** The functional food sector continues to expand with products like mushroom powders that promise specific health benefits beyond basic nutrition. - **Nutraceuticals Market:** The nutraceutical industry presents opportunities for innovation in developing supplements that target both mental and physical health improvements. - **Organic Product Industry:** Rising interest in organic health products can drive growth in the organic product industry, particularly through unique offerings like mushroom-based adaptogens. ## Related on Trend Hunter - [Mushroom-Powered Dietary Supplements](https://www.trendhunter.com/trends/organic-performance-mushrooms.md) - [Functional Mushroom Latte Mixes](https://www.trendhunter.com/trends/superfood-instant-latte.md) - [Superfood Mushroom Supplements](https://www.trendhunter.com/trends/superfood-mushroom-supplements.md) - [Plant-Based Mushroom Powders](https://www.trendhunter.com/trends/laird-superfood-renew.md) - [Functional Mushroom Drinks](https://www.trendhunter.com/trends/yay-mushrooms.md) - [Mushroom-Based Superfood Powders](https://www.trendhunter.com/trends/om-organic-lions-mane.md) - [Blended Mushroom Immunity Supplements](https://www.trendhunter.com/trends/shroom-boost-powder.md) - [Functional Mushroom Supplements](https://www.trendhunter.com/trends/medicinal-mushroom-products.md) - [Functional Mushroom Teas](https://www.trendhunter.com/trends/functional-instant-teas.md)