# Adaptogenic Coconut Milk Horchatas This Mushroom Milk by the New New Age is a Nutrient-Dense Treat By Rebecca Byers | Published 2018-09-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mushroom-milk References: [instagram](https://www.instagram.com/thenewnewage/) & [thenewnewage](https://thenewnewage.com/collections/superfoods/products/mushroom-milk) Mushroom Milk by the New New Age is a beverage powder consisting of cinnamon, dehydrated coconut milk and medicinal mushrooms to create an [adaptogenic horchata-like treat](https://www.trendhunter.com/trends/superfood-instant-latte). The nourishing beverage features a blend of six medicinal mushrooms: chaga and reishi dual extract, lions mane, maitake, cordyceps and turkey tail. The powder can be prepared in a variety of ways, as it can be [added to coffee](https://www.trendhunter.com/trends/four-sigmatic) or smoothies, or simply prepared with warm or cold water. The New New Age is a forward-thinking company launched in California in 2012 but presently headquartered in southwestern Ontario, where the ingredients for their range of products are wildcrafted on a co-founder's family farm. The brand is centered by its mission to grow healing herbs in "an ecologically regenerative manner." The brand also produces a variety of healthful teas, skincare products and more adaptogen-driven wellness blends. Image Credit: The New New Age ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Adaptogenic Beverages:** Opportunities for creating nutrient-dense and functional beverages using adaptogenic ingredients. - **Medicinal Mushrooms:** Incorporating mushroom extracts for their potential health benefits in food and beverage products. - **Regenerative Agriculture:** Exploring opportunities in sustainable and ecologically regenerative farming practices to source ingredients for health food products. ### Industries Being Reshaped - **Food and Beverage:** Opportunities for functional and health-focused food and beverage products with adaptogenic and medicinal mushroom ingredients. - **Wellness:** Potential for developing and marketing wellness products incorporating adaptogens and other natural ingredients to support healthy lifestyles. - **Agriculture:** Opportunities in sustainable and regenerative agriculture practices to meet the demand for high-quality, nutrient-dense ingredients for health food products. ## Related on Trend Hunter - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Coffee-Flavored Adaptogen Powders](https://www.trendhunter.com/trends/spacegoods-rainbow-dust.md) - [Mushroom Beverage Blends](https://www.trendhunter.com/trends/rasa.md) - [Adaptogenic Oat Beverages](https://www.trendhunter.com/trends/lifeway-mshrm-oat.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Adaptogenic Mushroom Powders](https://www.trendhunter.com/trends/mud-wtr.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix.md) - [Functional Mushroom Supplements](https://www.trendhunter.com/trends/mushroom-powders.md) - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md)