# Comforting Vegan Lunch Options EAT. Released the New Mushroom Melt Meatless Sandwich By Grace Mahas | Published 2019-09-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mushroom-melt References: [veganfoodandliving](https://www.veganfoodandliving.com/eat-has-launched-a-cheesy-vegan-smoked-gouda-toastie-thats-perfect-autumn-comfort-food/) & [eat](https://eat.co.uk/) With fall just around the corner, many quick-serve restaurants are gearing up to serve hearty autumn-themed food options, and EAT., a [vegan grab-and-go chain](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes) based in the United Kingdon, has updated its menu to include the Mushroom Melt -- described as "a comforting lunch option." This hearty plant-based option features vegan smoked 'Gouda' cheese that's made from potato and coconut to mimics the texture and flavor of the traditional cheese. In addition, the Mushroom Melt includes [mushrooms, caramelized onions](https://www.trendhunter.com/trends/this-chestnut-mushroom-caramelised-onion-nut-roast), and vegan garlic mayonnaise atop a slice of toasted multi-seed bread. The better-for-you Mushroom Melt sandwich is the perfect option to grab for lunch or dinner for consumers seeking to reduce their consumption of meat and dairy. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Plant-based Comfort Food:** The trend towards vegan comfort food is growing, creating an opportunity for innovators to offer plant-based versions of classic comfort foods. - **Meat and Dairy Reduction:** Consumers seeking to reduce their meat and dairy consumption are creating a need for innovative food options that satisfy their preferences and dietary choices. - **Vegan Grab-and-go:** Vegan grab-and-go options are becoming more popular, providing an opportunity for companies to offer convenient and healthy plant-based options for customers on-the-go. ### Industries Being Reshaped - **Plant-based Food:** The growing demand for vegan comfort food creates opportunities for companies specializing in plant-based food to innovate and create new products. - **Quick-serve Restaurants:** Quick-serve restaurants can capitalize on the trend towards vegan comfort food by offering plant-based options on their menus, attracting health-conscious and environmentally-friendly customers. - **Food Retail:** Food retailers can offer innovative plant-based products to cater to the increasing demand for vegan comfort food, attracting customers seeking healthier and more sustainable options. ## Related on Trend Hunter - [Plant-Based Tuna Melts](https://www.trendhunter.com/trends/native-foods-tuna-melt.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Faux Meat Chicken Sandwiches](https://www.trendhunter.com/trends/crispy-chikn-sandwich.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Delectable Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/vegan-breakfast-sandwich.md) - [Spicy Plant-Based Sandwiches](https://www.trendhunter.com/trends/spicy-bbq-vegan-chicken-sandwich.md) - [Expanded Plant-Based Sandwich Ranges](https://www.trendhunter.com/trends/urban-eat-roots.md) - [Vegan-Friendly Pizza Menus](https://www.trendhunter.com/trends/mellow-mushroom-pizza.md) - [Autumnal Artisan-Style Cafe Menus](https://www.trendhunter.com/trends/pret-a-manger-fall-menu.md)