# Shiitake Mushroom Jerky Pan's Mushroom Jerky is a Vegetarian Alternative to Meat-Based Snacks By Rebecca Byers | Published 2018-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mushroom-jerky References: [mushroomjerky](https://www.mushroomjerky.com/products/pans-mushroom-jerky-all-natural-vegetarian-mushroom-jerky-snack) Made from shiitake mushrooms, Pan's Mushroom Jerky is a healthy [vegetable-based jerky](https://www.trendhunter.com/trends/bangkok-bites) for those looking to steer clear of meat-based snacks. Based on a decades-old family recipe, the unique healthful snack is ideal for taking along on active excursions or storing in the car for long drives. In addition to being meat-free, Pan's Mushroom Jerky is also free from preservatives, soy, tofu, gluten, nitrates and additives of any kind. A natural source of protein, the product is also rich in fiber and vitamin D. An example of the growing trend of [vegan and vegetarian alternative jerky products](https://www.trendhunter.com/trends/spicy-korean-stick), this shiitake mushroom snack also highlights the new consumer interest in [mushroom-based supplements and snacks](https://www.trendhunter.com/trends/lions-mane-mushroom) that make the most of the multitude of benefits offered by the various fungi strains. Image Credit: Pan's Mushroom Jerky ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 23% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Vegetarian Jerky Alternatives:** Opportunities for developing more vegetarian and meat-free jerky alternatives to cater to the growing demand for healthier snack options. - **Mushroom-based Supplements and Snacks:** Exploring the potential of mushroom-based products such as supplements and snacks that offer a variety of health benefits. - **Clean Label Snacks:** Developing snacks that are free from preservatives, soy, tofu, gluten, nitrates, and other additives to cater to health-conscious consumers. ### Sectors Adopting This - **Vegetarian Protein and Snacks:** An opportunity for the development and expansion of the vegetarian protein and snack industry to cater to an increasingly health-conscious demographic. - **Mushroom-based Supplements and Health Products:** Opportunities for the expansion of the mushroom-based supplements and health products industry due to growing interest in the benefits of different fungi strains. - **Clean Label Snack Market:** With a growing trend towards cleaner and healthier eating, developing and expanding the market for clean label snacks is a potential disruptive innovation opportunity. ## Related on Trend Hunter - [Vegan Mushroom Jerkys](https://www.trendhunter.com/trends/eat-meati-jerky.md) - [Shiitake Mushroom Crisps](https://www.trendhunter.com/trends/shiitake-mushroom-crisps.md) - [Plant-Based Jerky](https://www.trendhunter.com/trends/beyond-meat-jerky.md) - [Meatless Mushroom Chilis](https://www.trendhunter.com/trends/mushroom-chili.md) - [Asian Plant-Based Jerky](https://www.trendhunter.com/trends/unlimeat-jerky.md) - [Plant-Based Mushroom Balls](https://www.trendhunter.com/trends/mushroom-balls.md) - [Umami Mushroom Crisps](https://www.trendhunter.com/trends/mushroom-crisps.md) - [Plant-Based Shiitake Proteins](https://www.trendhunter.com/trends/mucho-burrito.md) - [Cannabis-Infused Beef Jerky](https://www.trendhunter.com/trends/new-beef-jerky.md)