# Mushroom-Infused Energy Drinks Wooooo! Energy by Ric Flair Contains Lion's Mane, Cordyceps & More By Laura McQuarrie | Published 2023-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mushroom-infused-energy-drink References: [prnewswire](https://www.prnewswire.com/news-releases/out-now-ric-flairs-wooooo-energy-mushroom-infused-energy-drink-by-carma-holdco-x-lgnds-301876962.html) & [woooooenergy](http://www.woooooenergy.com/)  Lion's mane, cordyceps, chaga, turkey tail and reishi are just a few of the functional ingredients that can be found in Wooooo! Energy's [mushroom-infused energy drinks](https://www.trendhunter.com/trends/water-junkie), which deliver clean energy without causing jitters or sugar crashes. Wooooo! Energy by Ric Flair delivers a boost of energy with taurine, L-theanine, gotu kola extract and 150mg of caffeine. These canned energy drinks are ready to keep energy levels high with refreshing varieties like Lemon, Dragon Fruit and Strawberry Banana that have just six grams of sugar. Beyond traditional options, consumers are increasingly looking for [better-for-you energy drinks](https://www.trendhunter.com/trends/adaptogen-energy-drinks) that provide clean, sustainable energy. These mushroom-infused drinks are poised to support lasting energy, all the while catering to health-conscious consumers' growing interest in balanced wellness and functional ingredients. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 41% | Activity: 68% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Mushroom Drinks:** The rise of mushroom-infused energy drinks presents an opportunity for companies to tap into the demand for functional beverages that provide clean, sustainable energy. - **Clean and Low-sugar Energy Drinks:** The popularity of mushroom-infused energy drinks with just six grams of sugar indicates a market for clean, low-sugar alternatives to traditional energy drinks. - **Balanced Wellness and Functional Ingredients:** Consumer interest in balanced wellness and functional ingredients opens up possibilities for companies to develop products that cater to health-conscious individuals seeking lasting energy. ### Who This Affects Most - **Beverage Industry:** The mushroom-infused energy drink trend opens up opportunities for innovation in the beverage industry, as companies can develop new functional drink options. - **Health and Wellness Industry:** The demand for clean, low-sugar energy drinks with functional ingredients aligns with the health and wellness industry's focus on providing products that support balanced wellness. - **Alternative Energy Drink Market:** The rise of mushroom-infused energy drinks creates a disruptive opportunity within the alternative energy drink market, as consumers seek out healthier, sustainable options with clean energy benefits. ## Related on Trend Hunter - [Mushroom-Enhanced Energy Drinks](https://www.trendhunter.com/trends/tenzing-natural-energy-lions-mane.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Functional Mushroom Energy Drinks](https://www.trendhunter.com/trends/milonga-yerba-mate.md) - [Functional Mushroom Coffees](https://www.trendhunter.com/trends/what-do-you-coffee.md) - [Mushroom-Enhanced Nitro Cold Brews](https://www.trendhunter.com/trends/mushroom-nitro-cold-brew.md) - [Hydration-Driven Wellness Energy Drinks](https://www.trendhunter.com/trends/hippie-energy.md) - [Mushroom-Powered Coffee-Free Drinks](https://www.trendhunter.com/trends/om-mushroom-superfood.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md) - [Functional Mushroom Drinks](https://www.trendhunter.com/trends/yay-mushrooms.md)