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# Oyster Mushroom Growing Kits
Smallhold’s Blue Oyster Grow Kit is Healthy, Delicious and Fun

By Kalin Ned | Published 2023-01-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/mushroom-growing-kit
References: [smallhold.myshopify](https://smallhold.myshopify.com/products/blue-oyster-grow-kit)

![Oyster Mushroom Growing Kits](https://cdn.trendhunterstatic.com/thumbs/496/mushroom-growing-kit.jpeg)

It is really no surprise that various mushroom growing kits are popping up on the market, given the popularity of mushrooms in [plant-based dishes](https://www.trendhunter.com/trends/lions-mane-mushroom), [beauty products](https://www.trendhunter.com/trends/super-shroom-serum-mist), packaging, and other industry categories. Fungi have really built momentum. Some brands aim to authentically reach their consumer base with more intimate, hands-on offerings. Smallhold, for instance, boasts the Blue Oyster Grow Kit.

The mushroom growing kit is marketed as "healthy, delicious, and a lot of fun." While Smallhold supplies the fungi goods, all consumers have to think about is securing a spray bottle with water, a rubber band, and a sharp knife. The brand provides detailed instructions on how to successfully grow and harvest the blue oyster mushrooms on its website.

Image Credit: Smallhold

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 47% | Activity: 61% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### Why This Trend Is Growing

- **Mushroom Growing Kits:** The popularity of mushrooms in various industries is driving the sales of user-friendly mushroom growing kits, offering an opportunity for brands to tap into the growing interest in fungi.
- **Plant-based Products:** Mushrooms are a versatile ingredient in plant-based products, creating a demand for sustainably grown mushrooms and innovative ways to incorporate them into various product categories.
- **Sustainability in Agriculture:** Mushroom kits provide a low-impact way to grow fresh produce and support sustainable agriculture practices that offer disruptive innovation opportunities in the market.

### Industries Being Reshaped

- **Food and Beverage:** The rise of plant-based diets and interest in mushroom-based cuisine creates opportunities for innovative and sustainable food and beverage products.
- **Agriculture:** Mushroom growing kits present a low-impact alternative to traditional agriculture methods and offer opportunities for innovation in sustainable farming practices.
- **Beauty and Wellness:** Mushrooms are increasingly being used in beauty and wellness products, creating opportunities for sustainable cultivation and unique formulations.

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