# Probiotic Wellness Coffees The Four Sigmatic Mushroom Ground Coffee with Probiotics is Beneficial By Michael Hemsworth | Published 2020-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mushroom-ground-coffee-with-probiotics References: [foodbev](https://www.foodbev.com/news/four-sigmatic-unveils-mushroom-ground-coffee-with-probiotics/) & [us.foursigmatic](https://us.foursigmatic.com) The [Four Sigmatic](https://www.trendhunter.com/trends/functional-creamers) Mushroom Ground Coffee with Probiotics is a new product from the Los Angeles-based company that's formulated to support overall health and wellness when consumed as part of a person's daily routine. The gut-friendly coffee is packaged with [heat-resistance probiotics and prebiotics](https://www.trendhunter.com/trends/turmeric-latte-with-probiotics) that are infused into the Fair-Trade 100% Organic Arabica Coffee from Guatemala used for the product. This enables the beneficial components in the coffee to withstand boiling water and even stomach acid to ensure they will make it to the gut. Founder and CEO Tero Isokauppila spoke on the Four Sigmatic Mushroom Ground Coffee with Probiotics saying, "Coffee is consumed by more than 62% of Americans, so we always strive to offer better-for-you options at Four Sigmatic. Our coffee, including our newest Mushroom Ground Coffee with Probiotics, works for the immune and digestive systems rather than against them, with [functional mushrooms](https://www.trendhunter.com/trends/mudwtr-coffee) to offset the potential negative impacts drinking normal coffee has on the body.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Functional Coffee:** The trend of infusing coffee with functional ingredients like probiotics presents opportunities for companies to create innovative and health-conscious coffee products. - **Gut-friendly Products:** The rise of gut-friendly products, such as coffee with probiotics, opens doors for disruptors to develop innovative food and beverage items that prioritize digestive health. - **Health and Wellness Beverages:** The demand for health and wellness beverages, exemplified by probiotic coffees, creates a space for entrepreneurs to introduce innovative drink options that serve multiple wellness purposes. ### Who This Affects Most - **Coffee Industry:** The coffee industry can capitalize on the probiotic coffee trend by creating new coffee blends or partnering with probiotic companies to offer health-enhancing coffee options. - **Functional Food Industry:** The functional food industry can explore incorporating probiotics into food and beverage products, such as coffee, to meet the increasing demand for functional and health-focused offerings. - **Health and Wellness Industry:** The health and wellness industry has an opportunity to create and market innovative beverages, like probiotic coffees, that provide both nourishment and health benefits to consumers. ## Related on Trend Hunter - [Mushroom-Fueled Functional Creamers](https://www.trendhunter.com/trends/functional-creamers.md) - [Cognitive Support Coffees](https://www.trendhunter.com/trends/think-cold-brew-ground-coffee.md) - [Probiotics-Powered Chocolate Lattes](https://www.trendhunter.com/trends/chocolate-latte-with-probiotics.md) - [Sparkling Probiotic Coffees](https://www.trendhunter.com/trends/dreamland-koffucha.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Mushroom-Enhanced Coffee Collections](https://www.trendhunter.com/trends/mushroom-coffees1.md) - [Probiotic-Powered Matcha Lattes](https://www.trendhunter.com/trends/matcha-latte-with-probiotics.md) - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Functional Mushroom Coffees](https://www.trendhunter.com/trends/what-do-you-coffee.md)