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# Mushroom Energy Drinks
Journée Reformulates Its Drink with 1.6g of Lion's Mane

By Amy Duong | Written with AI assistance | Published 2026-11-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mushroom-energy-drinks-trend
References: [stack3d](https://www.stack3d.com/2026/11/journee-revamped-energy-drink)

![Mushroom Energy Drinks](https://cdn.trendhunterstatic.com/thumbs/651/mushroom-energy-drinks-trend.jpeg)

Journée has overhauled its energy drink to keep focus in the frame as much as stimulation, carrying over 1.6g of lion's mane in a refreshed formula and can. The reformulation also lifts natural caffeine to 140mg while keeping theanine, so the update stays centered on energy and mental clarity rather than a rebrand.

Real fruit juice now shapes the flavors, and Blueberry Lemon carries 7g of sugar and 10 calories, giving the line a lighter entry point for someone testing the revised taste profile. Cases and variety packs are available through Journée's website, giving curious buyers a lower-commitment way to try the revised drink.

Keeping 1.6g of lion's mane in the reformulation turns the overhaul into a product claim, not just a packaging update. Selling the drink by the case on Journée's website also keeps the brand close to repeat buyers as it builds a defined niche around cognition-led energy.

Image Credit: Journée

## Trend Insights (Trend Hunter)

- Score: 9.4/10
- Popularity: 91% | Activity: 93% | Freshness: 99%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Cognition-led Energy:** Functional beverages are shifting from simple stimulation toward mental clarity claims, creating room for formulas that combine caffeine, nootropics, and calming ingredients in everyday formats.
- **Mushroom-infused Beverages:** Lion's mane and other functional mushrooms are moving into mainstream drink categories, signaling whitespace for brands that make adaptogenic ingredients approachable through familiar flavors and formats.
- **Low-sugar Functional Refreshments:** Reduced-sugar profiles paired with real fruit juice are redefining better-for-you energy drinks, opening opportunities for products that balance taste, function, and lighter nutritional cues.

### Industries Being Reshaped

- **Functional Beverages:** The category is expanding beyond hydration and energy into targeted cognitive benefits, with differentiated ingredient stacks becoming a key source of product innovation.
- **Direct-to-consumer Retail:** Case sales and variety packs give beverage brands closer access to repeat buyers, allowing niche functional products to build loyalty outside traditional retail channels.
- **Nutraceuticals:** Cognitive health ingredients like lion's mane are crossing into convenient consumer packaged goods, creating new applications for supplements within daily-use food and drink products.

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