# Sparkling Mushroom Elixirs Odyssey Elixirs' Drinks Enhance Energy and Focus with Adaptogens By Laura McQuarrie | Published 2021-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mushroom-elixirs References: [newhope](https://www.newhope.com/products-and-trends/nfm-new-product-showcase-septemberoctober-2021/gallery?slide=12) & [odysseyelixir](https://odysseyelixir.com/collections/shop) Odyssey Elixir's Sparkling Mushroom Elixirs tap into the power of [adaptogenic ingredients](https://www.trendhunter.com/trends/ruby-red-ranch-water) to support increased focus and energy. The beverages for holistic health and wellness can be found in boldly colored cosmic cans and three vibrant flavors: Passion Fruit, Orange/Guava; Dragon Fruit Lemonade; and Mixed Berry. These [functional canned beverages](https://www.trendhunter.com/trends/water-junkie) share the benefits of cordyceps and [lion's mane mushrooms](https://www.trendhunter.com/trends/tenzing-natural-energy-lions-mane), which are useful for increasing the body's resistance to physical, biological, emotional, and environmental stressors. Thanks to the way these medicinal mushrooms help to bolster healthy physiologic functions, they stand out as ingredients for dealing with all sorts of stress, acute and chronic. The vibrant mushroom elixirs expand the brand's range of functional drinks for endurance, sleep, immunity and mood management, which take the form of teas and lattes. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 56% | Activity: 89% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Adaptogenic Drinks:** Opportunities for creating functional beverages with adaptogenic mushrooms for holistic health and wellness. - **Functional Canned Beverages:** Innovation in functional canned beverages with unique flavors and health benefits using medicinal mushrooms. - **Mushroom-based Wellness Products:** Development of mushroom-based wellness products for stress management and healthy physiologic functions. ### Where This Applies - **Beverage Industry:** Development of innovative and functional canned beverages with adaptogenic ingredients to meet the increasing demand for healthy drinks. - **Wellness Industry:** Opportunities for growth in the wellness industry with mushroom-based products for stress management, endurance, sleep, immunity and mood management. - **Food Industry:** Innovation in the food industry for incorporating adaptogenic mushrooms in products for holistic health and wellness. ## Related on Trend Hunter - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Functional Mushroom Beverages](https://www.trendhunter.com/trends/high-ground-elixirs.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md) - [Mushroom-Powered Sparkling Drinks](https://www.trendhunter.com/trends/mushroom-infused-sparkling-waters.md) - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md) - [Caffeinated Adaptogenic Elixirs](https://www.trendhunter.com/trends/odyssey-222.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/dram.md)