# Atomic Attire Erin Fetherston's 2010 Mushroom-Cloud Fashion Collection By Jacqueline Parrish | Published 2009-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mushroom-cloud-fashion References: [coutorture](http://www.coutorture.com/2877360?page=0,0,6) & [erinfetherston](http://erinfetherston.com/) Erin Fetherston's spring 2010 collection is, literally, the bomb. In an ode to the atomic version of the explosive, Erin Fetherston put together a collection that draws from the aftermath of molecular detonation with [mushroom-cloud fashion](https://www.trendhunter.com/trends/selkies-the-libertine-collection). [Soft, poufy frills](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) spotted with soft groupings of feathers floated around the models like the billowing clouds emanating from an atomic bomb test site. The [imaginative placement of ruffles](https://www.trendhunter.com/trends/biomimicry-fashion) draw a strong comparison to actual mushroom-clouds. **Implications** - Erin Fetherston’s spring 2010 collection draws inspiration for its design from a very unlikely source. What I particularly like about this concept is that it tries to capture the excitement behind the sublime. Have a gander at the photos and do not forget to leave your thoughts in the comment section. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 65% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Nuclear Fashion:** Designing fashion collections inspired by nuclear weapons testing and the aftermath creates an opportunity for avant-garde fashion brands to push boundaries of what's considered fashionable. - **Apocalyptic Aesthetics:** Incorporating elements of destruction and post-apocalyptic themes in fashion design offers disruptive opportunities to challenge traditional norms and styles in the fashion industry. - **Explosive Inspiration:** Using unusual sources of inspiration, such as atomic bombs, for fashion and design can create disruptive innovation opportunities for designers to stand out and make a statement in the industry. ### Sectors Adopting This - **Fashion:** The fashion industry can explore new themes and sources of inspiration through designing collections based on unconventional and provocative concepts that push boundaries. - **Art:** Conceptual art movements can take inspiration from the daring aesthetics of nuclear fashion to explore themes of destruction and transformation in their artwork. - **Film and Television:** Filmmakers and production designers can draw inspiration from the apocalyptic aesthetics of nuclear fashion to create visually engaging and provocative sets and costumes for films and TV shows. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)