# Mushroom Chocolate Beverages REBBL's 'Reishi Chocolate' Drink is Enhanced with Super Herbs By Laura McQuarrie | Published 2017-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mushroom-chocolate References: [wellandgood](https://www.wellandgood.com/good-food/adaptogenic-mushroom-in-food-trend/) & [rebbl.co](http://rebbl.co/product/reishi-chocolate/) [REBBL's](https://www.trendhunter.com/trends/rebbl-revive-reishi-vanilla) Reishi Chocolate is a [bottled mushroom-chocolate beverage](https://www.trendhunter.com/trends/chocolate-truffle-bars) that offers a fresh and healthy interpretation of chocolate milk. While there are many teas, tonics and elixirs that are powered by medicinal mushroom ingredients, this beverage is made with a base of coconut milk, reishi mushrooms, cocoa and vanilla, which helps to mask the strong taste of the mushrooms. As such, REBBL brands this bottled beverage as a "drinkable dark chocolate with a super-herb upgrade." Medicinal mushrooms have been used traditionally for thousands of years to promote overall health and well-being, but they are only now just coming into the spotlight as one of the most efficient ways to boost one's energy levels or focus, and potentially even relieve pain. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Medicinal Mushroom Beverages:** The rise of mushroom-infused beverages presents an opportunity for companies to tap into the growing demand for natural and functional drinks. - **Functional Chocolate Milk:** Combining the indulgence of chocolate with the health benefits of functional ingredients like mushrooms allows for disruptive innovation in the chocolate milk industry. - **Super-herb Upgrades:** Integrating super herbs, like reishi mushrooms, into everyday beverages opens up possibilities for creating unique and marketable products. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can explore the incorporation of mushrooms and other functional ingredients to cater to health-conscious consumers. - **Chocolate Industry:** The chocolate industry has the opportunity to develop a new category of functional chocolate products that combine the rich flavor of chocolate with the benefits of super herbs. - **Wellness Industry:** The wellness industry can expand its offerings by embracing the trend of medicinal mushroom-infused beverages and promoting their potential health benefits. ## Related on Trend Hunter - [Functional Reishi-Powered Refreshments](https://www.trendhunter.com/trends/rebbl-revive-reishi-vanilla.md) - [Functional Mushroom Chocolates](https://www.trendhunter.com/trends/mycoday.md) - [Multi-Benefit Mushroom Chocolates](https://www.trendhunter.com/trends/mushroom-chocolates.md) - [Mushroom-Powered Teen Drink Mixes](https://www.trendhunter.com/trends/mama-shrooms-teen-hot-chocolate.md) - [Mushroom Milk Chocolates](https://www.trendhunter.com/trends/oodaalolly.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Adaptogenic Dark Chocolates](https://www.trendhunter.com/trends/limited-edition-dark-chocolate.md) - [De-Stressing Hot Cocoa Drinks](https://www.trendhunter.com/trends/calm-hot-cocoa.md)