# Whole Mushroom Chips Yuguo Farms' Mushroom Chips are Made with 100% Natural, Non-GMO Shiitake By Laura McQuarrie | Published 2018-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mushroom-chips References: [specialtyfood](https://www.specialtyfood.com/news/article/trends-winter-fancy-food-show/) & [yuguofarms](http://www.yuguofarms.com/products/shiitake-mushroom-chips/?ygv=combo) At the Winter Fancy Food Show, Yuguo Farms introduced the world to its unique range of mushroom chips, which are made with 100% natural, whole shiitake mushrooms. The unconventional chips are offered in a trio of flavors: Original, Spicy and Wasabi. As unexciting as mushrooms may have seemed to consumers in previous years, the rise of adaptogens has inspired consumers to see medicinal mushrooms like cordyceps, reishi and shiitake as more than just fungi. Mushrooms can now be found in a range of bottled beverages, plant-based jerky, superfood powders and even granola snack bars. In their search for better-for-you snack foods, many consumers are turning to alternative vegetable chips that offer the same satisfying crunch as a potato chip, but with more health benefits. Image Credit: Yuguo Farms ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Medicinal Mushroom Products:** The rise of adaptogens has created an opportunity for the development of medicinal mushroom products like mushroom chips. - **Alternative Vegetable Chips:** Consumers seeking healthier snack options are driving the demand for alternative vegetable chips as an alternative to traditional potato chips. - **Incorporating Mushrooms in Snack Foods:** There is an emerging trend of incorporating mushrooms in various snack foods to offer a unique and nutritious snacking experience. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the development of medicinal mushroom products to cater to the growing demand for healthier snack options. - **Snack Food:** The snack food industry can innovate by incorporating mushrooms in their product offerings to attract health-conscious consumers. - **Health and Wellness:** The health and wellness industry can seize the opportunity to promote the benefits of mushrooms and develop products that cater to consumers seeking healthier snack options. ## Related on Trend Hunter - [Umami Mushroom Crisps](https://www.trendhunter.com/trends/mushroom-crisps.md) - [Ultra-Crunchy Mushroom Chips](https://www.trendhunter.com/trends/popadelics.md) - [Shiitake Mushroom Crisps](https://www.trendhunter.com/trends/shiitake-mushroom-crisps.md) - [Gourmet Vegetable-Based Crisps](https://www.trendhunter.com/trends/hunter-foods.md) - [Mushroom Chip Partnerships](https://www.trendhunter.com/trends/popadelics-1.md) - [Circularly Grown Mushroom Croquettes](https://www.trendhunter.com/trends/mushroom-croquette.md) - [Baked Nutrient-Dense Snack Chips](https://www.trendhunter.com/trends/confetti-veggie-chips.md) - [Plant-Based Mushroom Balls](https://www.trendhunter.com/trends/mushroom-balls.md) - [Frozen Shiitake Mushrooms Sides](https://www.trendhunter.com/trends/crispy-shiitake-mushrooms.md)