# Mushroom-Derived Hybrid Meats Mush Foods Upcycles Food Waste to Grow Nutritious Mycelium Protein By Laura McQuarrie | Published 2023-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mush-foods References: [prnewswire](https://www.prnewswire.com/news-releases/mush-foods-mycelium-brings-umami-flavored-protein-to-hybrid-meat-301751642.html) & [mush-foods](http://www.mush-foods.com)  [Mush Foods'](https://www.trendhunter.com/trends/50cut) 50CUT mycelium protein ingredient solution was created to reduce the animal protein content in meat products by 50%. By upcycling food waste to grow nutrient-dense mycelium protein, the start-up is creating a satisfying hybrid meat that has the potential to appeal to all sorts of meat lovers. Food-tech start-ups like Mush Foods are furthering the meat-plus movement by creating [hybrid meat products](https://www.trendhunter.com/trends/the-prime-cut) that speak to consumers who want to reduce their intake of meat for personal or environmental reasons. Shalom Daniel, co-founder and CEO of Mush Foods, said "Our mushroom-derived products address the reality that there is a sizeable population of carnivores who are simply not willing to compromise on beef's rich taste, nutritional boost, and textural experience." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 21% | Freshness: 14% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Meat Products:** A trend of creating meat products with reduced animal protein content and mycelium protein offers innovation opportunities in the food-tech industry. - **Upcycling Food Waste:** A trend of upcycling food waste to grow mycelium protein for hybrid meat products provides innovation opportunities in the sustainability and waste management industries. - **Meat-plus Movement:** A trend of creating hybrid meat products that appeal to consumers who want to reduce their meat intake offers innovation opportunities in the food industry. ### Sectors Adopting This - **Food-tech Industry:** The food-tech industry has the opportunity to create novel hybrid meat products with reduced animal protein content and nutrient-dense mycelium protein to meet the growing demand for sustainable and healthy food products. - **Sustainability Industry:** The sustainability industry can leverage the trend of upcycling food waste to grow mycelium protein for hybrid meat products to develop innovative waste management solutions. - **Agriculture Industry:** The agriculture industry can adopt new agricultural practices to create a sustainable and efficient production process for growing mycelium protein as an alternative source of protein for hybrid meat products. ## Related on Trend Hunter - [Customizable Mycelium Mixes](https://www.trendhunter.com/trends/50cut.md) - [Mycelium-Based Chicken Meals](https://www.trendhunter.com/trends/7030-foodtech.md) - [Alt Meat Minces](https://www.trendhunter.com/trends/matr-fungi-mince.md) - [Mycelium-Based Meatless Products](https://www.trendhunter.com/trends/meati-foods-animal-free-meat.md) - [Whole Cut Alt Meats](https://www.trendhunter.com/trends/meati-launched.md) - [Mycelium-Based Meat Alternatives](https://www.trendhunter.com/trends/infinite-roots.md) - [Fungi-Powered Plant-Based Meat Products](https://www.trendhunter.com/trends/minced-fungi-protein.md) - [Premium Hybrid Meats](https://www.trendhunter.com/trends/carnea.md) - [Circularly Grown Mushroom Croquettes](https://www.trendhunter.com/trends/mushroom-croquette.md)