# Scratch Pad Posters These Museum Posters for the Museum of Natural History Advertise 'Cat Fest' By Laura McQuarrie | Published 2016-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/museum-poster References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/museum_of_natural_history_cat_fest) & [naturalhistory.novascotia](https://naturalhistory.novascotia.ca/event/cat-fest) Rather than going the conventional route for advertising 'Cat Fest,' the [Museum of Natural History](https://www.trendhunter.com/trends/enigmatic-graffiti) decided to put up a fun series of museum posters to appeal to cats and cat lovers alike. Cat Fest is an event that happened on International Cat Day and showcased a variety of different breeds and supported the Canadian premiere of 'Wild About Hank,' a short documentary film about one cat's race for a Senate seat. To get the word out about the event in a fun way, the Museum of Natural History created [cat scratch posters](https://www.trendhunter.com/trends/coral-scratcher) and left them not at eye level, but at a height that neighborhood cats could actually reach and utilize, effectively bringing some life to the unusual museum posters. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Cat-focused Marketing:** Opportunity for businesses to create targeted marketing campaigns that appeal to cat owners and lovers, tapping into the popularity of cats on social media. - **Interactive Advertising:** The use of interactive elements in advertising materials, such as scratch pads, presents a disruptive innovation opportunity for brands to engage with customers in a unique and memorable way. - **Unconventional Outreach:** Exploring non-traditional marketing strategies, like placing advertisements at non-eye level heights, can help businesses stand out and capture attention in a crowded marketplace. ### Industries Being Reshaped - **Pet Products:** Pet product companies can capitalize on the cat-loving trend by developing innovative products that cater to cat owners' preferences and needs. - **Advertising and Marketing:** Advertising agencies can take advantage of interactive advertising methods to create captivating campaigns that generate buzz and increase brand awareness. - **Museums and Cultural Institutions:** Museums and cultural institutions can embrace unconventional outreach tactics to attract new audiences and create engaging experiences that resonate with visitors. ## Related on Trend Hunter - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Pet-Inspired Culinary Celebrations](https://www.trendhunter.com/trends/international-cat-day.md) - [Feline-Inspired Culinary Experiences](https://www.trendhunter.com/trends/purina-fancy-feast.md) - [L-Shaped Pet Scratching Furniture](https://www.trendhunter.com/trends/catvas.md) - [Cityscape-Like Cat Furniture](https://www.trendhunter.com/trends/mocats.md) - [Cat-Friendly Holiday Trees](https://www.trendhunter.com/trends/cat-friendly-holiday-tree.md) - [Overlapping Wooden Cat Furniture](https://www.trendhunter.com/trends/two-circles-cat-scratcher.md) - [Feline-Friendly Scratch Posts](https://www.trendhunter.com/trends/coral-scratcher.md)