# Voodoo Billboards The Museum of World Culture Presents Vodou Exhibit By Jacqueline Parrish | Published 2009-11-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/museum-of-world-culture References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/vodou_exhibition_at_the_museum_of_world_culture_outdoor) & [worldculture.se](http://www.worldculture.se/smvk/jsp/polopoly.jsp?d=126&l=en_US) To advertise the recent Vodou exhibit being held at the [Museum of World Culture](https://www.trendhunter.com/trends/moma-mart), a Swedish advertising team came up with a brilliant marketing scheme that played off of the old common knowledge that voodoo involves sticking pins and needles into dolls of people. The ads for the Museum of World Culture are black posters that appear to have pins sticking out of them and appear to be holding the posters up. **Implications** - If you too aren't able to visit the Museum of World Culture Vodou Exhibit, why not checkout this amazing collection of images instead? After all, sometimes images are a much more cost-effective way to see spectacular tourist sites! ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 11% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Interactive Billboards:** The use of interactive billboards that engage the audience and create a unique advertising experience. - **Creative Marketing:** Innovative marketing techniques that capture attention and generate excitement through unique concepts and designs. - **Cultural Advertising:** Using cultural references to create memorable and impactful advertising campaigns. ### Where This Applies - **Advertising:** Exploring new ways to captivate audiences and deliver messages effectively through creative and interactive advertising strategies. - **Tourism:** Leveraging visual content and immersive experiences to promote tourist sites and attractions remotely, catering to individuals who are unable to physically visit. - **Museums:** Embracing innovative marketing approaches to attract visitors and increase interest in exhibitions, making use of culturally relevant advertising concepts. ## Related on Trend Hunter - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)