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# Immersive City Museums
The Museum of the Hidden City Invites You to Explore San Francisco

By Kalin Ned | Published 2020-10-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/museum-of-the-hidden-city
References: [seehidden.city](http://www.seehidden.city/) & [vimeo](https://vimeo.com/454225792)

Walking Cinema: Museum of the Hidden City is an innovation that invites individuals to experience the history of a city "in the places where it all happened." During the COVID-19 pandemic, "an immersive journey into San Francisco's 80-year affordable housing experiment" is made available. The organizers have made sure that the Museum of the Hidden City adheres to San Francisco's coronavirus policies. Since it is outdoors and socially distanced, this activity is perfect for those looking to be entertained or learn something new.

Described as a "museum without walls," the initiative prompts individuals to download an app that is powered by augmented reality and accompanying audio. This allows for the experience to be educational in an immersive sense.

Image Credit: Vimeo

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 15% | Activity: 58% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political)

## Key Themes

### What Makes This Trend Stand Out

- **Augmented Reality Tourism:** Augmented reality-powered apps provide immersive and educational tourism experiences.
- **Outdoor Socially Distanced Activities:** The demand for outdoor activities that adhere to social distancing guidelines creates opportunities for innovative and immersive experiences.
- **Historical Experiential Learning:** Immersive journeys into cities' history offer engaging and educational experiences for learners of all ages.

### Sectors Adopting This

- **Tourism:** Augmented reality technology can revolutionize the tourism industry by offering unique, interactive experiences for visitors.
- **Entertainment:** The combination of augmented reality and outdoor socially distanced activities presents new opportunities for innovative entertainment experiences.
- **Education:** Historical experiential learning can enhance traditional education models, providing students with immersive and engaging educational opportunities.

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