# Pop-Up Plastic Museums Lonely Whale's Museum of Plastic Boasts Selfie-Friendly Displays By Laura McQuarrie | Published 2019-06-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/museum-of-plastic References: [thedieline](https://thedieline.com/blog/2019/6/13/pop-up-museum-of-plastic-leverages-selfie-culture-to-fight-plastic-waste) & [lonelywhale.org](https://www.lonelywhale.org/our-work) In support of its new campaign called 'Question How You Hydrate,' Lonely Whale created the [Museum of Plastic](https://www.trendhunter.com/trends/moma-mart) pop-up in New York City. Over the past year, consumers have been drawn to a variety of experiential museums for learning about their favorite foods, products and brands—and taking selfies. The Museum of Plastic helps to bring awareness to the pollution that's caused by single-use plastic water bottles alone, and offers solutions to the issue. The project also features work from partners like [HP](https://www.trendhunter.com/trends/hp-zbook-fury-g1i-18inch), reusable bottle maker S'Well and water brand Ever & Ever. At the pop-up, visitors are able to take [Instagram](https://www.trendhunter.com/trends/whataburger-museum-of-art)-ready photos with giant receipts that show the water bottle revenue by 2022 and whale tail replicas made out of aluminum water bottles. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Museums:** Pop-up museums provide an opportunity for experiential marketing of brands and social causes. - **Plastic Pollution Awareness:** Plastic pollution awareness campaigns offer opportunities for businesses to innovate solutions to the issue. - **Sustainability Partnerships:** Collaborations between businesses towards sustainable products have the potential to benefit the environment and promote brand values. ### Sectors Adopting This - **Hospitality Industry:** Hotels, restaurants and cafes can benefit from having themed pop-up museum collaborations with socially conscious partners. - **Beverage Industry:** Beverage industry players can develop sustainable solutions for packaging products and participate in sustainability campaigns. - **Technology Industry:** Technology companies can partner with organizations to develop applications aimed at monitoring and reducing plastic pollution. ## Related on Trend Hunter - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Immersive Balloon Experiences](https://www.trendhunter.com/trends/balloon-story-popup.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Authentication Awareness Pop-Ups](https://www.trendhunter.com/trends/the-realreal-popup.md) - [Sensory Museum Experiences](https://www.trendhunter.com/trends/sensory-museum.md) - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md)