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# Perception-Altering Museum Experiences
The Museum of Illusions Toronto Highlights Interactive Art

By Jana Pijak | Published 2019-02-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/museum-of-illusions-toronto
References: [museumofillusions](https://museumofillusions.ca/)

The [Museum of Illusions Toronto](https://www.trendhunter.com/trends/museum-of-ice-creams) is an [interactive art space](https://www.trendhunter.com/trends/immersive-art-installation) that challenges visitors' perception with mind-bending rooms and installations. Inspired by optical illusions and surrealist artwork, the museum invites visitors to snap an [Instagram](https://www.trendhunter.com/trends/3d-doubt-your-eyes)-worthy shot at one of its many exhibits which range from a dizzying, LED-lit vortex tunnel to a size-altering anti-gravity room and a chair illusion space.

In addition to specific illusion rooms that let visitors experience mind-altering optics first-hand, the Museum of Illusions Toronto is also home to a vast collection of traditional Op Art prints along with an interactive and selfie-friendly kaleidoscope sculpture. Additionally, the space aims to teach visitors about science, math, and psychology in a fun and engaging way.

Ideal for families, those visiting the city for the first time or as a March Break destination for children's day camp groups, this new art institution is part of a global franchise which has opened its doors in Europe and the United States. The Museum of Illusions Toronto is open from 10 am to 8 pm.

Image Credit: Museum of Illusions Toronto

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 86% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Museum Exhibits:** The rise of interactive museum exhibits presents opportunities for museums to create unique and captivating experiences for visitors.
- **Selfie-friendly Art Installations:** There is a growing trend towards incorporating selfie-friendly art installations in museums and other spaces, providing visitors with shareable content that can also promote the institution on social media.
- **Science Education Through Art:** The Museum of Illusions Toronto's focus on teaching visitors about science, math, and psychology through interactive, art-based exhibits highlights an emerging trend in using art as a medium for science education.

### Where This Applies

- **Museum Industry:** The Museum of Illusions Toronto reflects a growing trend in the museum industry towards creating interactive and engaging experiences that attract visitors of all ages.
- **Art and Design Industry:** The incorporation of technology and interactive elements in art installations presents an opportunity for disruption and innovation within the art and design industry.
- **Educational Industry:** The Museum of Illusions Toronto's focus on science education through art highlights a potential area for disruption and innovation within the educational industry.

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