# Fragrance-Based Museum Tours The Museum of Feelings Features a Series of Curated Smells By Katherine Pendrill | Published 2015-11-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/museum-of-feelings References: [psfk](http://www.psfk.com/2015/11/museum-of-feelings-glade-interactive-art-curated-fragrances.html) & [spingo](http://www.spingo.com/calendar/event/5025520-the-museum-of-feelings) The [Museum of Feelings](https://www.trendhunter.com/trends/electric-harmony) is an unusual gallery experience that involves guiding patrons through a series of curated smells. Although most people assume art is a visual experience, the act of observing a piece of artwork can actually be a multi-sensory experience. This unusual museum tour involves using [different fragrances](https://www.trendhunter.com/trends/avantgarde-fragrance) to turn pieces of artwork into interactive exhibits. The Museum of Feelings is part of a new campaign for 'Glade.' As patrons move through the museum, each piece of artwork will give off a different Glade fragrance. These curated scents are designed to elicits specific moods such as optimism, joyfulness and exhilaration. In addition to smelling each exhibit, guests will also be allowed to touch the artwork. The idea is that the multi-sensory experience will help patrons connect to their emotions and share with those around them. The Museum of Feelings is set to run from November 24th until December 15th. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Multi-sensory Experiences:** Creating interactive exhibits that appeal to multiple senses, transforming traditional art experiences. - **Curated Fragrance Experiences:** Developing curated scents to enhance the emotional connection to artwork in museums and galleries. - **Emotional Engagement in Art:** Using multi-sensory approaches to encourage visitors to connect with and express their emotions through art. ### Where This Applies - **Museums and Galleries:** Opportunity for museums and galleries to incorporate fragrance-based experiences into their offerings, attracting new audiences. - **Fragrance and Scent Industry:** Creating customized fragrances for art exhibits to evoke specific emotions, opening new market opportunities. - **Art Therapy and Wellness:** Applying multi-sensory techniques in art therapy to support emotional exploration and well-being. ## Related on Trend Hunter - [Spirited Museum Fragrances](https://www.trendhunter.com/trends/electric-harmony.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [Sensory Museum Experiences](https://www.trendhunter.com/trends/sensory-museum.md) - [Emotive Fragrance Pop-Ups](https://www.trendhunter.com/trends/the-future-of-fragrance.md) - [Multi-Sensory Fragrance Experiences](https://www.trendhunter.com/trends/scent-sanctuary.md) - [Couture-Inspired Home Fragrances](https://www.trendhunter.com/trends/coutureinspired-home-fragrances.md) - [Scent-Powered Photo Devices](https://www.trendhunter.com/trends/scent-stimulation-device.md) - [AI-Focused Fragrance Pop-Ups](https://www.trendhunter.com/trends/ai-focused-fragrance.md) - [Publicly Available Fragrance Vaults](https://www.trendhunter.com/trends/fragrance-formulas.md)