# Failure-Focused Museums The Museum of Failure in Sweden Was Founded by Dr. Samuel West By Riley von Niessen | Published 2017-05-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/museum-of-failure References: [teenvogue](http://www.teenvogue.com/story/museum-of-failure) & [museumoffailure.se](http://museumoffailure.se/) While most historical exhibits tend to focus on great art pieces and rare objects that hold a significant value, the Museum and Failure highlights the many different times that people have messed up. Organizational psychologist Dr. Samuel West founded the museum, which will open in Helsingborg, a city in Sweden. So far, approximately 60 exhibits have been curated -- which will reportedly display everything from technological disasters to [failed companies](https://www.trendhunter.com/trends/failedups) that weren't prepared to handle the test of time. Also on display at the [Museum of Failure](https://www.trendhunter.com/trends/future-perfect) will be a number of unsuccessful innovations, including Google Glass, the Newton by [Apple](https://www.trendhunter.com/trends/louvre-museum-and-casetify), "a frozen dinner made by a toothpaste company," and a 1989 version of Monopoly that featured the 45th US president, Donald Trump. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Failure-focused Museums:** Disruptive innovation opportunity: Creating museums that celebrate and learn from failures, showcasing unsuccessful innovations and failed companies. - **Learning From Mistakes:** Disruptive innovation opportunity: Developing educational and training programs that encourage people to embrace and learn from their failures. - **Shift in Perspective:** Disruptive innovation opportunity: Shifting the focus from celebrating success to valuing the lessons learned through failure. ### Industries Being Reshaped - **Museum and Exhibition:** Disruptive innovation opportunity: Creating unique and engaging museum experiences that challenge traditional notions of success and failure. - **Training and Development:** Disruptive innovation opportunity: Providing innovative training and development programs that promote a growth mindset and resilience. - **Marketing and Advertising:** Disruptive innovation opportunity: Developing advertising campaigns and marketing strategies that celebrate vulnerability and authenticity rather than perfect success stories. ## Related on Trend Hunter - [Designer-Hosted Brooklyn Pop-Ups](https://www.trendhunter.com/trends/gustaf-westman-in-new-york.md) - [Cheeky Inaccurate Language Museums](https://www.trendhunter.com/trends/museum-of-wonky-english.md) - [Futuristic Museum Exhibitions](https://www.trendhunter.com/trends/unnatural-history-museum-of-singapore.md) - [Computer Evolution Museums](https://www.trendhunter.com/trends/evolution-museum.md) - [Failed Digital Product Databases](https://www.trendhunter.com/trends/dead-product-marketplace.md) - [Sensory Museum Experiences](https://www.trendhunter.com/trends/sensory-museum.md) - [Creative Experiment Sites](https://www.trendhunter.com/trends/worldsworstwebsitelol.md) - [Positive Sensual Miami Museums](https://www.trendhunter.com/trends/museum-of-sex-1.md) - [Gut Health Museums](https://www.trendhunter.com/trends/what-the-gut.md)