# Multi-Sensory Supernatural Exhibits The Museum of Egyptian Archaeology Curses Visitors By Laura McQuarrie | Published 2017-11-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/museum-of-egyptian-archaeology References: [campaignlive](https://www.campaignlive.co.uk/article/bompas-parr-develops-supernatural-museum-experience/1450702) Bompas & Parr collaborated with the UCL Petrie Museum of Egyptian Archaeology on 'Curses!' a multi-sensory museum exhibit centered around supernatural happenings. In developing the exhibit, neuroscientists and spiritual practitioners were consulted to delve deeper into why humans are compelled to curse one another. Bompas & Parr geared the multi-sensory museum exhibit to visitors between the ages of 25 to 35 who are looking for a fun activity to do, possibly with a date. The end of the tour culminates by having one enter a chamber with a cursed object. To rid oneself of the curse, a [museum visitor](https://www.trendhunter.com/trends/sensory-museum-tour) is urged to bring two people back to the exhibition or do a good deed within the next three days and share it to social media. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Multi-sensory Exhibits:** Opportunity for museums and experiential spaces to create immersive and engaging environments that stimulate multiple senses, enhancing visitor experiences. - **Supernatural Experiences:** Growing interest in supernatural and paranormal themes presents an opportunity for businesses to develop unique experiences and products that cater to this niche market. - **Collaboration with Experts:** Increased collaboration between industries and experts, such as neuroscientists, spiritual practitioners, and artists, enables the creation of highly authentic and captivating experiences. ### Who This Affects Most - **Museum and Experiential Spaces:** By incorporating multi-sensory elements and supernatural themes, museums and experiential spaces can attract a wider audience and provide memorable experiences. - **Entertainment and Leisure:** Businesses in the entertainment and leisure industry can leverage the trend of supernatural experiences to offer unique attractions, events, and themed entertainment. - **Market Research and Consulting:** The demand for collaboration with experts in various fields opens up opportunities for market research and consulting firms specializing in consumer trends and experience design. ## Related on Trend Hunter - [Retrospective Multisensory Installations](https://www.trendhunter.com/trends/experiential-townhouse.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Multi-Sensory Sound Installtions](https://www.trendhunter.com/trends/feel-the-sound.md) - [Slaugherhouse-Transformed Unique Museums](https://www.trendhunter.com/trends/anthropocene-museum.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Cave-Inspired Installations](https://www.trendhunter.com/trends/cave-bureau.md) - [Cheeky Inaccurate Language Museums](https://www.trendhunter.com/trends/museum-of-wonky-english.md) - [Three-Dimensional Art Exhibits](https://www.trendhunter.com/trends/3d-doubt-your-eyes.md)