# Illusionary Museum Installations Artist JR Visually Hides the Louvre Using Photograph Prints By M | Published 2016-05-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/museum-installation References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/jr-artist-louvre-illusion?utm_source=feedly&utm_medium=webfeeds) & [jr-art.net](http://www.jr-art.net/) The famed French graffiti artist JR uses illustrations to create life-size optical illusions with a [museum installation](https://www.trendhunter.com/trends/sensory-museum) at the [Louvre Pyramid](https://www.trendhunter.com/trends/la-joconde). The creative makes the iconic structure that is recognizable around the world disappear using photographic prints. Making a building structure disappear entirely is no small feat, but artist JR is able to do so using clever visual optical illusion. The artist creatively sets up a black and white print of the building located behind the Louvre Pyramid and cuts it in the exact shape of the Pyramid. Then using a crane, the print is placed in front of the Louvre Pyramid to fully conceal the structure. From a dead on perspective, it looks as though the Louvre Pyramid no longer exists. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 45% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Optical Illusion Installations:** Using visual tricks to create large-scale illusions offers opportunities for immersive experiences and unique artistic expressions. - **Printed Art in Architecture:** Incorporating printed art into architectural designs can transform the perception of physical structures and create captivating visual effects. - **Disappearing Structures:** The concept of making buildings disappear through clever manipulations presents possibilities for creative advertising, event marketing, and public installations. ### Who This Affects Most - **Art and Design:** The use of optical illusions and printed art opens up new avenues for artists, designers, and architects to push boundaries and create visually stunning experiences. - **Tourism and Events:** Disappearing structure installations provide a unique attraction for tourists, and can be a powerful draw for event organizers and marketers looking to create unforgettable experiences. - **Advertisement and Branding:** The concept of making structures seamlessly disappear offers disruptive innovation potential for creative advertising campaigns and brand activations. ## Related on Trend Hunter - [AR-Revived Premium Art Projects](https://www.trendhunter.com/trends/egypt-augmented.md) - [Immersive Fine Art Experiences](https://www.trendhunter.com/trends/la-joconde.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Street Art-Inspired Installations](https://www.trendhunter.com/trends/met-rooftop.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Monumental Air Installation](https://www.trendhunter.com/trends/iwagumi-air-scape.md)