# Unwrapped Chocolate Billboards This Museum Ad for a Chocolate Exhibition is Gradually Revealed By Laura McQuarrie | Published 2016-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/museum-ad References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/denver_museum_of_nature_science_long_week) & [denverartmuseum.org](http://denverartmuseum.org/home?gclid=COaZ4amAkcwCFYNkhgodxM8FyA) In order to promote Chocolate: The Exhibition at the [Denver Museum of Nature & Science](https://www.trendhunter.com/trends/the-quesarito), a playful museum ad was set up. This [outdoor billboard ad](https://www.trendhunter.com/trends/dreamies-treats) began looking like a packaged chocolate bar that said: "It's been a long week. You deserve this." As time went on, the billboard was changed to a state that was halfway unwrapped and then finally, a chocolate-shaped billboard was revealed with more details on how the public could visit the special exhibition. Rather than just existing as static pieces of outdoor marketing, many [ambient billboards](https://www.trendhunter.com/trends/3d-billboards) like this one are being created in a way that allows them to take on new forms with the passing of time or respond to the surrounding elements in a meaningful way. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Interactive Billboards:** Outdoor marketing is becoming more interactive and dynamic, allowing for creative and attention-grabbing campaigns. - **Experiential Advertising:** Brands are creating immersive experiences that go beyond traditional advertising to engage and delight consumers. - **Innovative Promotions:** Companies are thinking outside the box when it comes to promoting products and events, using non-traditional tactics to attract attention. ### Where This Applies - **Marketing and Advertising:** These trends present opportunities for marketers to create unique and engaging campaigns that set their clients apart. - **Event Planning and Promotion:** Incorporating interactive elements and immersive experiences into events can help attract and retain attendees. - **Hospitality and Tourism:** Innovative promotions and experiential advertising can help destinations and venues stand out to potential visitors. ## Related on Trend Hunter - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Desire-Detecting Chocolate Experiences](https://www.trendhunter.com/trends/desire-a-bar.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md)