# Celebratory Gallery Campaigns The Museu de Arte de Sao Paulo Ads Salutes Its 64th Birthday By Meghan Young | Published 2011-11-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/museu-de-arte-de-sao-paulo References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/11/masp-museu-de-arte-de-sao-paulo-strips/) & [masp.art.br](http://masp.art.br/masp2010/) It appears as though the Museu de Arte de Sao Paulo ad campaign has taken a page straight out of one of the 'Harry Potter' books. Just like the animated paintings that are part of the magical world of Hogwarts, these famous oil paintings are strangely active. Of course, celebrating their home's [64 birthday](https://www.trendhunter.com/trends/corona-100-years) would even the most stoic canvas lively. Fun and playful, these [print ads](https://www.trendhunter.com/trends/beige-billboards) will surely inspire others to come celebrate with them. Conceived and executed by [DDB](https://www.trendhunter.com/trends/cheeky-maccas), an ad agency based in Brazil, the Museu de Arte de Sao Paulo ad campaign also seems to touch upon a recent fad in the art and photography industry that centers around historical paintings. By introducing a modern tweak, in this case a cupcake and candle, these ads hope to appeal to younger generations. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 50% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Animated Paintings:** Introducing technology to traditional art forms, creating interactive and dynamic experiences for viewers. - **Historical Paintings:** Reviving interest in historical art through modern and relatable interpretations. - **Generational Appeal:** Using contemporary elements to engage and attract younger audiences to traditional art spaces. ### Who This Affects Most - **Art:** Exploring new ways to showcase and experience traditional art, integrating technology and modern concepts. - **Advertising:** Applying innovative and captivating approaches to engage audiences and promote various establishments and events. - **Photography:** Creating modern interpretations of historical art, bridging the gap between past and present. ## Related on Trend Hunter - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Heated QSR Anniversary Campaigns](https://www.trendhunter.com/trends/burger-king-brazil-1.md) - [AI-Generated Soup Can Art](https://www.trendhunter.com/trends/campbells-paintings.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Interactive AR Galleries](https://www.trendhunter.com/trends/happy-by-design.md) - [Painting Display Campaigns](https://www.trendhunter.com/trends/pointillism.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md)