# Powerfully Predictive Ads The Musee de la Grande Guerre Campaign Focuses on War and Civil Strife By Meghan Young | Published 2012-11-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/musee-de-la-grande-guerre References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/musee-de-la-grande-guerre-experience/) & [ddb](http://www.ddb.com) The Musee de la Grande Guerre ad campaign focuses on existential thoughts about humanity's past. Instead of honing in on how historical events affected the future of the human race, it shows the viewers another way of interpreting them. For instance, one poster observes, "Who says we can't predict the future? In 14-18, even before the battle, we had already dug ten million graves." This is accompanied by an image of soldiers digging trenches. Conceived and executed by [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad), an ad agency based in Paris, France, the Musee de la Grande Guerre ad campaign's tag line reads, "Experience what they should have never experienced." Centered on war and civil strife, the ad campaign is comprised of [powerful photographs](https://www.trendhunter.com/trends/pinterest-autumnwinter) and even more powerful words that give them more context. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 89% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Existential Ad Campaigns:** Ads that focus on the existential thoughts and interpretations of human past for marketing purposes. - **Powerful Images and Words:** Marketing campaigns using strong photography and language for emotional impact. - **Re-imagining Historical Events:** Campaigns that present historical events in a new, thought-provoking way. ### Where This Applies - **Advertising:** Opportunities to create powerful and emotional marketing campaigns that focus on humanity's past and existentialism. - **Museums:** Opportunities to create thoughtful and engaging advertising campaigns for museum exhibitions centered on historical events. - **Tourism:** Opportunities to create tourism marketing campaigns that present historical events in a unique and intriguing way. ## Related on Trend Hunter - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Stardust Museum Ads](https://www.trendhunter.com/trends/kent-monkman-being-legendary.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Painting Display Campaigns](https://www.trendhunter.com/trends/pointillism.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)