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# Dynamic Actress-Branded Glasses
The Muse X Hilary Duff Eyewear Line Boasts a Playful Aesthetic

By Grace Mahas | Published 2019-11-25 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/muse-x-hilary-duff
References: [glassesusa](https://www.glassesusa.com/hilaryduff?q=hilary%20duff) & [glassesusa](https://www.glassesusa.com/hilaryduff?q=hilary%20duff)

Those excited for the 'Lizzie McGuire' reboot can now enjoy the Muse X Hilary Duff AM/PM limited-edition holiday eyewear collection. The new line boasts entirely new models that can easily be worn from day to night, or more importantly, from work to play.

The Muse X Hilary Duff collection offers 14 new frames in 23 different colors and patterns with prices begin at $94 USD for single vision lenses. The line was inspired by the world of fashion accessories and the collection boasts geometric frames, heart-shaped rimless glasses, subtle cat-eye models, and more. These styles can seamlessly be styled with any outfit, ranging from casual or formal and will quickly become your go-to glasses for any event.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 54% | Activity: 48% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts)

## Key Themes

### What's Driving This Trend

- **Versatile Eyewear:** The Muse X Hilary Duff eyewear line showcases the trend of eyewear that can transition from day to night, offering business professionals the opportunity to have a single pair of glasses for all occasions.
- **Fashion-forward Frames:** The collection's geometric frames and unique designs reflect the trend of bold and trendy eyewear, presenting an opportunity for the eyewear industry to cater to fashion-conscious consumers.
- **Celebrity-branded Eyewear:** The collaboration between Muse and Hilary Duff highlights the trend of celebrities launching their own eyewear lines, creating potential opportunities for other celebrities to enter the eyewear industry.

### Who This Affects Most

- **Eyewear:** The Muse X Hilary Duff eyewear collection demonstrates innovation in the industry by offering a wide range of stylish, versatile frames that appeal to different fashion preferences.
- **Fashion Accessories:** The eyewear collection's inspiration from the world of fashion accessories opens up opportunities for collaborations between eyewear brands and fashion designers to create unique and stylish eyewear offerings.
- **Celebrity Merchandising:** The success of the Muse X Hilary Duff collaboration suggests the potential for other celebrities to leverage their brand and fan base to enter industries like eyewear, expanding their merchandising opportunities.

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