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# Prostate-Supporting Glasses
Glassesusa.com Unveil the Muse Stache Glasses in Support of Movember

By Grace Mahas | Published 2019-11-11 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/muse-stache-glasses
References: [ca.movember](https://ca.movember.com/?sgsgs) & [glassesusa](https://www.glassesusa.com/shiny-black-medium/muse-stache/35-001855.html?q=muse)

In anticipation of this year's 'Movember,' GlassesUSA.com unveiled the new [limited-edition Muse Stache glasses](https://www.trendhunter.com/trends/jonathan-bailey-and-cubitts) in support of the initiative. The [Movember Foundation](https://www.trendhunter.com/trends/distinguished-gentlemans-ride) is an organization that seeks to raise funds and awareness about [men's health](https://www.trendhunter.com/trends/indigenous-men) through a month-long challenge in November of growing out your mustache, a theme GlassesUSA.com has thoughtfully picked up on in the new bespoke frames.

The Muse Stache glasses boasts a demure black frame with a classic silhouette and a small icon of a mustache on either side. The lenses are unisex to allow both women and men to "move for Movember." Consumers can purchase the glasses online for $86 USD for single vision lenses and for each pair sold, GlassesUSA.com will donate $5 to the Movember foundation.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 39% | Activity: 46% | Freshness: 9%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Key Themes Behind This Trend

- **Movember-themed Products:** Entrepreneurs can create Movember-themed products to show support for men's health while tapping into a seasonal market.
- **Unisex Eyeglasses:** Creating glasses that both men and women can wear can appeal to a wider customer base and increase sales.
- **Socially Responsible Marketing:** Marketing campaigns that tie in with a social cause, such as Movember, can create positive brand associations and attract socially conscious consumers.

### Where This Applies

- **Eyeglasses:** Eyeglass companies can create limited-edition products and support social causes to appeal to consumers and differentiate themselves in a crowded market.
- **Charitable Organizations:** Charities can partner with businesses to create mutually beneficial campaigns that raise funds and awareness for important causes.
- **Seasonal Products:** Companies can create seasonal products that tie in with holidays and events, such as Movember, to stand out from competitors and generate sales.

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