# Industrial Editorials Muse Spring 2010 Gets Gritty in ‘Memories of Green' By Venessa Fisher | Published 2010-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/muse-spring-2010 References: [fashiongonerogue](http://www.fashiongonerogue.com/?p=24756) & [gregkadelstudios](http://www.gregkadelstudios.com/) Photographer Greg Kadel takes futuristic to the streets with his latest shoot for Muse Spring 2010. The industrial-style spread features back drops of gritty broken down fences and graffiti which make these [bold looks](https://www.trendhunter.com/trends/hm-x-glenn-martens) pop. Model Eniko Mihalik looks intense in [black lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and a cape-like coat as well as an [intricate sequin and ruffle minidress](https://www.trendhunter.com/trends/songs-of-siren). Styled by Brian Molloy, I just can’t look away from Mihalik’s slicked-back bun and dramatic facial makeup. ‘Memories of Green’ inside Muse Spring 2010 pairs urban decay with high fashion excellence. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 84% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Urban Decay:** Disruptive innovation opportunities: Creating fashion lines that incorporate elements of urban decay, such as broken down fences and graffiti. - **Futuristic Fashion:** Disruptive innovation opportunities: Designing clothing that combines futuristic aesthetics with bold and intense looks. - **Gritty Aesthetics:** Disruptive innovation opportunities: Developing beauty and makeup products that embrace dramatic and intense facial makeup. ### Where This Applies - **Fashion:** Disruptive innovation opportunities: Incorporating gritty backdrops and urban decay elements into fashion shoots and runway shows. - **Beauty:** Disruptive innovation opportunities: Creating makeup products and techniques that allow for dramatic and intense facial makeup. - **Art:** Disruptive innovation opportunities: Integrating urban decay and graffiti into art installations and exhibitions. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)