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# Eco-Oriented Editorials
The Muse Magazine July 2010 Spread Focuses on the Environment

By Zoe Badley | Published 2010-06-10 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/muse-magazine-july-2010
References: [designscene.net](http://www.designscene.net/2010/06/muse-supermodel-green-issue.html) & [readmuse](http://www.readmuse.com/)

The environment has been a huge trending topic for several years and now the Muse Magazine July 2010 issue is joining the hype and [going green](https://www.trendhunter.com/trends/regeneration-nation) as well. According to Design Scene, the magazine chose three [green-oriented supermodel moms](https://www.trendhunter.com/trends/sacred-renewal): Angela Lindvall, Isabeli Fontana and Gisele Bundchen.

The Muse Magazine July 2010 issue is also doing a [triple cover release](https://www.trendhunter.com/trends/maczine), and it’s hard to believe that these eye-catching models are moms. Be sure to check out the gallery for more shots of the magazine covers.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 53% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Green-oriented Supermodel Moms:** There is an opportunity for disruptive innovation in the fashion industry to promote and celebrate environmentally conscious supermodel moms.
- **Triple Cover Release:** There is an opportunity for disruptive innovation in the magazine publishing industry to generate excitement and anticipation through multiple cover releases.
- **Eco-friendly Fashion:** There is an opportunity for disruptive innovation in the fashion industry to create and promote environmentally friendly clothing and accessories.

### Sectors Adopting This

- **Fashion:** The fashion industry can explore disruptive innovation by incorporating eco-friendly practices and promoting sustainability.
- **Magazine Publishing:** The magazine publishing industry can leverage disruptive innovation by adopting multi-cover releases to engage readers and create buzz.
- **Environmental Sustainability:** The environmental sustainability industry can benefit from disruptive innovation by collaborating with fashion and magazine industries to promote eco-friendly initiatives.

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