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# Subtly Sweet Unisex Fragrances
MUSE by YSL Beauty has Note of Iris and Vanilla Blends

By Amy Duong | Published 2025-04-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/muse-by-ysl
References: [yslbeauty](http://yslbeauty.com)

![Subtly Sweet Unisex Fragrances](https://cdn.trendhunterstatic.com/thumbs/568/muse-by-ysl.jpeg)

[MUSE](https://www.trendhunter.com/trends/muse-candle) by [YSL Beauty](https://www.trendhunter.com/trends/libre-labsolu-platine) is a new unisex fragrance from the house -- it joins the Le Vestitaire des Parfums collection. The Parisian house has presented the perfume in a soft purple bottle to reflect its slight sweetness. It comes in two sizes: 75ml and 125ml. It features [ink, iris, and vanilla notes](https://www.trendhunter.com/trends/iberchem-between-the-lines).

The MUSE fragrance is inspired by powerful creatives, and Parfumeur Principal Maria Salamagne explores wood, bourbon, and powder elements when creating MUSE. Marie Salamagne speaks on the fragrance, noting “The ink reveals enigmatic woody notes, intimate and elegant smoky facets. It veils the skin in subtle, dark, metallic tones, slightly iris-y, earthy. For me, the ink takes on the colors of creativity and mystery. It stimulates the imagination."

Image Credit: YSL Beauty

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 29% | Activity: 33% | Freshness: 40%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Unisex Fragrance Revolution:** The rise of unisex fragrances challenges traditional gender-specific marketing, offering inclusive scent options for all consumers.
- **Subtle Scent Profiles:** Subtly blended fragrances with nuanced notes like iris and vanilla are gaining popularity for their ability to appeal to a wider audience without overwhelming the senses.
- **Creative Perfume Inspiration:** Fragrance inspiration drawn from art and creativity introduces innovative scent compositions, as seen with MUSE's blend of unique elements like ink and wood.

### Industries Being Reshaped

- **Luxury Perfumes:** The launch of unique unisex fragrances like MUSE signifies a shift in luxury perfume markets towards more inclusive and versatile scent offerings.
- **Cosmetics and Personal Care:** Incorporating artistic elements into fragrance development broadens the appeal of cosmetic products, merging personal care with an expression of creativity and style.
- **Fashion and Lifestyle:** Fragrances designed with a creative and artistic edge blend seamlessly into lifestyle branding, enhancing fashion lines with personalized scent profiles.

## Related on Trend Hunter

- [Evocative Unisex Fragrances](https://www.trendhunter.com/trends/ysl-beauty-muse.md)
- [Vanilla-Scented Perfume Oils](https://www.trendhunter.com/trends/vanilla-muse.md)
- [Mood-Boosting Musk Fragrances](https://www.trendhunter.com/trends/musk-fragrance-collection.md)
- [Premium Floral Fragrances](https://www.trendhunter.com/trends/musc-pallida.md)
- [Elevated Home Scent Lines](https://www.trendhunter.com/trends/home-fragrance-1.md)
- [Darkly Vanilla-Forward Fragrances](https://www.trendhunter.com/trends/octavia-morgan-vanillin-supreme.md)
- [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md)
- [Mediterranean-Inspired Alcohol-Free Perfumes](https://www.trendhunter.com/trends/libre-fragrance.md)
- [Bold Freedom Floral Scents](https://www.trendhunter.com/trends/libre-labsolu-platine.md)
