# Campfire Treat Protein Shakes The Muscle Milk S’mores Protein Shake is a Limited Time Offering By Michael Hemsworth | Published 2024-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/muscle-milk-smores References: [foodbev](https://www.foodbev.com/news/muscle-milk-launches-limited-batch-seasonal-s-mores-flavour-for-autumn) & [musclemilk](https://www.musclemilk.com)  The Muscle Milk S’mores protein shake is the latest flavored beverage from the [PepsiCo](https://www.trendhunter.com/trends/quaker-protein-strawberries-cream)-owned brand that's crafted with the namesake campfire treat in mind to provide consumers with a delicious option to help fuel their lifestyle. The protein shake is crafted with [chocolate, marshmallow and graham cracker flavors](https://www.trendhunter.com/trends/hersheys-smores-mcflurry) in the mix, and is positioned as a great post-workout refreshment or a nutritious dessert option. The drink comes in an 11-ounce bottle with 170-calories, zero sugar and 25-grams of protein to give it a solid nutritional profile. The beverage is also fortified with vitamin A and D, calcium and fiber to further round out the nutritious nature of the drink. Senior Marketing Director for [Gatorade Marissa](https://www.trendhunter.com/trends/gatorade-advanced-hydration-system) Pines commented on the Muscle Milk S’mores protein shake saying, "Fall is the perfect season to enjoy new flavours. With active adults seeking more protein, the limited-batch Muscle Milk S’mores Protein Shakes deliver a delicious s’mores taste with 25g of protein, all in a convenient grab-and-go package." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 46% | Activity: 65% | Freshness: 28% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavor-infused Protein Beverages:** Tastefully integrating familiar flavors like s'mores into protein shakes redefines the standard for post-workout supplements and appeals to a broader consumer base. - **Seasonal Nutrition Products:** Introducing limited-time seasonal flavors as a part of nutritional products creates a sense of urgency and enhances the buying experience during specific times of the year. - **Multi-functional Health Drinks:** Combining the benefits of protein, vitamins, and fiber in a single beverage addresses consumers' growing demand for comprehensive health solutions in a convenient format. ### Sectors Adopting This - **Sports Nutrition:** Evolving from purely functional products to flavor-rich options, the sports nutrition industry is pushing the boundaries of traditional protein supplements. - **Functional Beverages:** Bridging the gap between nutrition and flavor, the functional beverage industry is capitalizing on the trend of combining health benefits with enjoyable tastes. - **Seasonal Foods and Beverages:** Launching limited-edition flavors tied to specific seasons, this industry is amplifying consumer engagement and driving more targeted sales. ## Related on Trend Hunter - [Professional Prepackaged Protein Shakes](https://www.trendhunter.com/trends/muscle-milk-pro.md) - [High-Protein Bottled Milkshakes](https://www.trendhunter.com/trends/quest-protein-milkshakes.md) - [Ice Cream-Flavored Protein Shakes](https://www.trendhunter.com/trends/barebells-cookies-cream.md) - [RTD Cereal Beverages](https://www.trendhunter.com/trends/performance-protein-shake.md) - [Dessert-Like Protein Milkshakes](https://www.trendhunter.com/trends/lemon-cheesecake-milkshake.md) - [Reformulated Protein-Rich Refreshments](https://www.trendhunter.com/trends/muscle-milk-drinks.md) - [Marshmallow-Infused Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-protein-cereal.md) - [Functional Candy-Inspired Milk Beverages](https://www.trendhunter.com/trends/mms-brownie-milk.md) - [Caramel Brownie Protein Shakes](https://www.trendhunter.com/trends/gnc-girl-scout-adventurefuls-lean-shake.md)