# Plant-Based Protein Milks Muscle Milk Introduces the New Plant Protein Line in Two Flavors By Kanesa D | Published 2024-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/muscle-milk-2 References: [bevindustry](https://www.bevindustry.com/articles/96509-muscle-milk-unveils-plant-protein-lineup-new-campaign) & [musclemilk](https://www.musclemilk.com/product/muscle-milk-plant-based-shake/)  Introducing [Muscle Milk](https://www.trendhunter.com/trends/dream-workout-jobs) Plant Protein, a [plant-based version](https://www.trendhunter.com/trends/plant-proteins) of the iconic Muscle Milk formula. Arriving in two delectable flavors, this unique beverage option contains 25-30 grams of protein to help consumers meet their nutrition goals. In addition to the new beverage release, Muscle Milk has also launched a campaign with WNBA’s Candace Parker, MLB star Julio Rodriguez, and global soccer superstar Christian Pulisic. This campaign will showcase how each athlete uses the product to strengthen their regimen and efficiently execute everyday tasks. “It just makes sense for me to join the Muscle Milk roster,” Julio Rodriquez said in a statement. “Active recovery is a huge part of my daily routine both on and off the field. I can’t wait for everyone to see the new ads just in time for Opening Day.” Muscle Milk Plant Protein comes in Chocolate and Caramel Vanilla options. Image Credit: Muscle Milk ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 77% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Milks:** Incorporating plant-based protein milks into iconic brands expands consumer options and aligns with evolving nutritional preferences. - **Athlete Endorsement Campaigns:** Leveraging athlete endorsements for plant-based protein products integrates credibility and athletic performance benefits into marketing strategies. - **Personalized Nutrition Solutions:** Introducing customized nutrition solutions through flavors and protein content caters to individual consumer preferences and goals. ### Where This Applies - **Sports Nutrition:** The sports nutrition industry can capitalize on plant-based protein milks to cater to athletes seeking alternative protein sources for muscle recovery and performance. - **Beverage Marketing:** Incorporating athlete endorsement campaigns for plant-based protein products presents innovative marketing opportunities within the beverage industry. - **Health and Wellness:** Exploring personalized nutrition solutions in plant-based protein milks aligns with the health and wellness industry's focus on tailored dietary options for diverse consumer needs. ## Related on Trend Hunter - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Protein-Rich Milk Alternatives](https://www.trendhunter.com/trends/proteinrich-milk-alternative.md) - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md) - [Decadent Plant-Based Protein Powders](https://www.trendhunter.com/trends/lean-muscle-formula.md) - [Free-From Plant-Based Protein Drinks](https://www.trendhunter.com/trends/elmhurst-clean-protein.md) - [Ultra-Filtered Flavored Protein Milks](https://www.trendhunter.com/trends/barebells-milk-drink.md)