# Hydrating Rose Body Washes Love and Beauty Planet Launched Its Murumuru Butter & Rose Body Wash By Riley von Niessen | Published 2018-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/murumuru-butter-rose-body-wash References: [lovebeautyandplanet](https://www.lovebeautyandplanet.com/ca/en/body/products/body-wash) & [ulta](https://www.ulta.com/murumuru-butter-rose-bountiful-moisture-body-wash?productId=xlsImpprod18801133) Beauty and lifestyle product brand Love and Beauty Planet recently launched its new Murumuru Butter & Rose Bountiful Moisture Body Wash. The gentle body wash is formulated with key ingredients like organic coconut oil, natural Murumuru Butter, and [ethically sourced rose](https://www.trendhunter.com/trends/sol-de-janeiro-unveils). In addition, the body wash contains [mild plant-based cleansers](https://www.trendhunter.com/trends/all-day-fresh-body-wash), and is completely vegan, cruelty-free, and free from dyes, sulphates, and parabens. This makes the body wash incredibly gentle and suitable for all skin types. In order to further its commitment to the environment, Love and Beauty Planet packages each product in 100% recycled bottles. Despite the high-quality natural and ethically sourced ingredients that go into the formula, the body wash is very affordable, with one large bottle retailing for just $9 USD. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Beauty Products:** Opportunity to disrupt the beauty industry by creating more affordable, eco-friendly, and gentle body washes with natural and ethically sourced ingredients. - **Sustainable Packaging:** Opportunity to innovate in packaging by using 100% recycled bottles and reducing environmental impact in the consumer goods industry. - **Vegan and Cruelty-free:** Opportunity to meet the growing demand for vegan and cruelty-free products by developing body washes that are suitable for all skin types and free from harmful chemicals. ### Industries Being Reshaped - **Beauty and Lifestyle Products:** Opportunity for beauty and lifestyle brands to expand their product lines with hydrating body washes that cater to environmentally conscious consumers. - **Consumer Goods:** Opportunity for consumer goods companies to address sustainability concerns by implementing sustainable packaging practices and offering affordable natural body washes. - **Personal Care:** Opportunity for personal care brands to tap into the vegan and cruelty-free market by developing body washes that prioritize gentleness, environmental impact, and affordability. ## Related on Trend Hunter - [Nourishing Body Wash Formulas](https://www.trendhunter.com/trends/sheamoistures-new-body-washes.md) - [Plant-Based Body Washes](https://www.trendhunter.com/trends/corpus.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/indulgent-moisture-body-wash.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/caress-body-wash-collection.md) - [Perfumed Body Washes](https://www.trendhunter.com/trends/perfumed-milky-body-wash.md) - [Botanical Body Cleansers](https://www.trendhunter.com/trends/native-moisturizing-body-wash.md) - [Serum-Powered Body Washes](https://www.trendhunter.com/trends/dove-serum-oil-body-wash.md) - [Luxurious Free-From Body Washes](https://www.trendhunter.com/trends/method-dream-foam-body-wash.md) - [Skincare-Influenced Body Washes](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash.md)