# Tropics-Tinged Hazy IPAs This Murky IPA is Jam-Packed With Tropical Aromas & Flavors By Rahul Kalvapalle | Published 2023-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/murky-hazy-ipa References: [brewbound](https://www.brewbound.com/news/pure-project-introduces-popular-murky-ipa-to-year-round-lineup) & [shop.purebrewing.org](https://shop.purebrewing.org/products/diamond-dust)  [Pure Project](https://www.trendhunter.com/trends/ambitious-global-event), a San Diego, California-based craft brewery that specializes in high-quality small-batch offerings, is augmenting its celebrated year-round beer collection with the '[Diamond Dust](https://www.trendhunter.com/trends/the-da22-ultron)' hazy IPA, which Pure Project describes as a 'murky' brew. Originally launched some five years ago as a special brew, the 'Diamond Dust' murky IPA was brought back due to popular demand. Created using a blend of hand-picked Mosaic hops and Cashmere hop varieties, this particular hazy IPA uses a special yeast strain that gives the brew its strongly tropical character. Specifically, this hazy IPA throws up aromas of tangerine, peach and coconut with its bouquet of zesty fruit flavors. Available on tap as well as in canned format at Pure Project's selection of five tap rooms spread out across San Diego County, the 'Diamond Dust' murky IPA will appeal to lovers of hazy IPAs who want a brew with boldly tropical character. Image Credit: Pure Project ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 61% | Activity: 26% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Hazy Ipas:** Craft breweries have an opportunity to create more hazy IPAs with unique flavors that cater to specific audiences. - **Tropical Beer:** Breweries can capitalize on the trend of tropical flavors in beer by experimenting with new flavor combinations and marketing to younger audiences. - **Small-batch Beer:** There is a growing demand for small-batch, craft beer, with breweries having the chance to innovate and push the boundaries of taste with unique beer blends. ### Sectors Adopting This - **Craft Beer Industry:** With consumer preferences shifting towards craft beer, breweries can capitalize on this trend and create innovative beer varieties to capture this emerging market. - **Beverage Industry:** The beverage industry can take advantage of the growing demand for hazy IPAs and tropical beer by creating new products that cater to consumers seeking unique and refreshing drink options. - **Hospitality Industry:** Hotels, restaurants, and bars can capitalize on this trend by offering more craft beer options, including hazy IPAs, tropical beer, and small-batch offerings in their establishments. ## Related on Trend Hunter - [Fruit-Punctuated Hazy IPAs](https://www.trendhunter.com/trends/fruitpunctuated-hazy-ipa.md) - [Peach-Infused Hazy IPAs](https://www.trendhunter.com/trends/peach-hazy-ipa.md) - [Tangerine-Laced Hazy IPAs](https://www.trendhunter.com/trends/tangrine-hazy-ipa.md) - [Lusciously Aromatic Hazy IPAs](https://www.trendhunter.com/trends/juicy-hazy-ipa.md) - [Tropical Hazy IPAs](https://www.trendhunter.com/trends/tropical-hazy-ipa.md) - [Aromatically Juicy IPAs](https://www.trendhunter.com/trends/aromatically-juicy-ipa.md) - [Double-Hopped Hazy IPAs](https://www.trendhunter.com/trends/doublehopped-hazy-ipa.md) - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md) - [Double Dry-Hopped Hazy IPAs](https://www.trendhunter.com/trends/dryhopped-hazy-ipa.md)