# Mystery Fragrance Sets The Murder Mystery Layering Set Was Built Around "Missing" Heart Notes By Laura McQuarrie | Published 2024-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/murder-mystery-layering-set References: [byrdie](https://www.byrdie.com/october-beauty-launches-2024-8722986) & [dsanddurga](https://www.dsanddurga.com/products/murder-mystery-perfume-set)  Inspired by the [classic whodunnits](https://www.trendhunter.com/trends/perfume-themed-escape-room), [D.S. & Durga](https://www.trendhunter.com/trends/festive-cologne) launched the Murder Mystery Layering Set, which builds a story around its I Don't Know What fragrance enhancer and its "missing" heart notes. In the set, there's a miniature bottle of I Don't Know What that can be mixed and matched with other scents with Clue-like names like Pat Vol Chouli, Professor Rose and Madam Currant. "While solving the mystery of who stole the heart of I DON'T KNOW WHAT (our fragrance with no heart note section), one can honestly [make their own perfume](https://www.trendhunter.com/trends/uncrate-x-heretic-fragrance-discovery-set) and endlessly play with these six fumes I believe fragrance can live on the level of literature," said David of the husband-and-wife team who founded D.S. & Durga. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 26% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Interactive Perfume Sets:** The creation of customizable and interactive perfume sets like the Murder Mystery Layering Set taps into consumer desire for personalization and engagement. - **Literary-inspired Fragrances:** Drawing inspiration from narrative elements in literature, literary-inspired fragrances offer a storytelling experience that enhances the olfactory appeal. - **Mystery-themed Products:** Mystery-themed products leverage popular culture and entertainment genres to create unique and engaging consumer experiences. ### Industries Being Reshaped - **Fragrance Industry:** Innovative product concepts like the Murder Mystery Layering Set signify a shift towards more playful and interactive consumer fragrance experiences. - **Personal Care:** The integration of storytelling within personal care products provides an immersive experience that resonates with consumers, enhancing engagement and brand loyalty. - **Luxury Goods:** Luxury goods brands can explore blending traditional product offerings with unique themes and narratives to create distinctive and memorable consumer experiences. ## Related on Trend Hunter - [Layerable Fragrance Discovery Sets](https://www.trendhunter.com/trends/discovery-set-blends.md) - [Fragrance Enhancer Rollerballs](https://www.trendhunter.com/trends/pocket-perfume.md) - [Speed Dating Fragrance Sets](https://www.trendhunter.com/trends/matchmaker-mini-set-by-the-roster.md) - [Perfume Sampling Sets](https://www.trendhunter.com/trends/heretic-parfum.md) - [Scent Wardrobe Fragrance Samplers](https://www.trendhunter.com/trends/scent-wardrobe-sample-set.md) - [Made-to-Mix Fragrances](https://www.trendhunter.com/trends/the-fragrance-bar.md) - [Soda-Inspired Fragrance Kits](https://www.trendhunter.com/trends/soda-mixers-layering-bundle.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Unreleased Fragrance Sets](https://www.trendhunter.com/trends/rejects-sample-set.md)