# Nutrient-Dense Gel Moisturizers Murad Offers a Hydrating Water-Based Moisturizer By Mishal Omar | Published 2018-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/murad References: [sephora](https://www.sephora.com/product/nutrient-charged-water-gel-P428405) Murad is offering a 'Nutrient-Charged Water Gel,' which contains the brand's special formula – designed to enhance the health and appearance of skin that ranges from normal and oily to combination and dry. The product contains Murad's Comulative Hydration-Release Technology, which "locks moisture onto skin and increases retention for up to five days." The water gel contains a range of nutrient-dense ingredients that include peptides, vitamins, minerals, silicon, iron, zinc, copper and magnesium. Its water-based formula was made to penetrate deep into pores to [reduce dryness, dullness, uneven texture](https://www.trendhunter.com/trends/brightening-gel-cream), to [repair skin's most topical barrier](https://www.trendhunter.com/trends/barrier-balancing-water-cream), and to reduce the appearance of fine lines and wrinkles. Users of Murad's water gel can expect visible results after three weeks of regularly using the product. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Nutrient-dense Gel Moisturizers:** Disruptive Innovation Opportunity: Develop gel moisturizers with nutrient-dense ingredients for enhanced skin health and appearance. ### Where This Applies - **Skincare:** Disruptive Innovation Opportunity: Create water-based moisturizers with advanced hydration technologies for improved skin texture and reduced signs of aging. - **Cosmetics:** Disruptive Innovation Opportunity: Introduce gel-based products with long-lasting hydration and multi-benefits for a wide range of skin types. - **Beauty:** Disruptive Innovation Opportunity: Combine nutrient-rich ingredients and advanced delivery systems to create effective and non-greasy moisturizers for optimal skin hydration and rejuvenation. ## Related on Trend Hunter - [Hydrating Skin-Boosting Gels](https://www.trendhunter.com/trends/neutrogenas-hydro-boost-water-gel.md) - [Encapsulated Niacinamide Moisturizers](https://www.trendhunter.com/trends/lightweight-gelcream.md) - [Cruelty-Free Gel Moisturizers](https://www.trendhunter.com/trends/holy-hydration.md) - [Hydrating Gel Moisturizers](https://www.trendhunter.com/trends/belief-aqua-bomb.md) - [Lightweight Collagen Moisturizers](https://www.trendhunter.com/trends/mixsoon-pdrn-collagen-cream.md) - [Bouncy Pink Moisturizers](https://www.trendhunter.com/trends/face-flood-by-boring-without-you.md) - [Lightweight Hyaluronic Jelly Moisturizers](https://www.trendhunter.com/trends/hyaluronic-jelly.md) - [Electrolyte-Infused Moisturizers](https://www.trendhunter.com/trends/moisturizer-with-electrolytes.md) - [Refreshing Tea-Tree-Infused Creams](https://www.trendhunter.com/trends/water-gel-cream.md)