# Gut-Friendly Nutrition Brands Muniq is a Food-Tech Brand That Improves Health Through the Gut By Grace Mahas | Published 2020-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/muniq References: [muniqlife](https://www.muniqlife.com/) & [muniqlife](https://www.muniqlife.com/) [Muniq](https://www.trendhunter.com/trends/empowerfull-prebiotic-fiber-blend) is a new [gut-friendly nutrition brand](https://www.trendhunter.com/trends/oat-shaker) founded by health expert and seasoned business executive Marc Washington. Built on the principle that "food as medicine," the brand leverages high levels of resistant starch, which is a special class of [prebiotic dietary fiber](https://www.trendhunter.com/trends/prebiotic-dietary-supplements) that is resistant to digestion, in order to strengthen the immune system and stabilizing blood sugar levels. The shakes can easily be incorporated into consumer's diet plans and are rich in protein, vitamins, and healthy fats to satisfy hunger for up to four hours. Muniq's debut line consists of four rich flavors including Vegan Chocolate, Vanilla Crème, Mocha Latte, and Chocolate. Consumers can purchase the shakes online and in select retailers. Image Credit: Muniq ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Gut-friendly Nutrition:** Opportunity to innovate in the food-tech industry by developing gut-friendly nutrition products that improve health through the gut. - **Prebiotic Dietary Fiber:** Incorporating prebiotic dietary fiber into food products presents an opportunity for food-tech disruption that can improve the immune system and stabilize blood sugar levels. - **Food as Medicine:** Developing a brand built on the principle of 'food as medicine' offers an opportunity to disrupt the nutrition industry by offering products with functional, health-promoting ingredients. ### Where This Applies - **Food-tech:** The food-tech industry can benefit from focusing on developing gut-friendly nutrition products that utilize prebiotic dietary fiber. - **Nutrition:** Incorporating functional ingredients in food products to promote health can disrupt the nutrition industry and offer new health-focused options for consumers. - **Retail:** By offering gut-friendly nutrition products in select retailers, opportunities arise to disrupt traditional retail offerings and provide consumers with new functional food options. ## Related on Trend Hunter - [Gut-Healthy Prebiotic Shakes](https://www.trendhunter.com/trends/gut-healthy-prebiotic-shake.md) - [Health-Conscious Probiotic Protein Bars](https://www.trendhunter.com/trends/probiotic-protein-bar.md) - [Prebiotic Fiber Protein Shakes](https://www.trendhunter.com/trends/todo.md) - [Gut Health Granola Ranges](https://www.trendhunter.com/trends/biome-muesli.md) - [Gut Health Hydration Supplements](https://www.trendhunter.com/trends/preme.md) - [High-Protein Gut Desserts](https://www.trendhunter.com/trends/high-protein-gut-dessert.md) - [Prebiotic Protein Smoothies](https://www.trendhunter.com/trends/prebiotic-protein-smoothie.md) - [Mental Wellness Protein Powders](https://www.trendhunter.com/trends/mental-wellness-protein-powder.md) - [Creamy Prebiotic Puddings](https://www.trendhunter.com/trends/prebiotic-pudding.md)