# Mung Bean Cleansing Oils beplain's Cleansing Oil is Lightweight, Moisturizing & Deep-Cleansing By Laura McQuarrie | Published 2026-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mung-bean-cleansing-oil References: [newbeauty](https://www.newbeauty.com/mung-bean-ingredient/) & [beplain.info](https://www.beplain.info/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGndghlivgzJUT16kPPQPrusVKm8mgV3rijmBSqprVqRBJeG5KH7wmsI6E0uas_aem_o82jjD7rij6nLrFcz5mecQ)  Clean Korean beauty brand beplain bridges heritage and innovation by reimagining time-honored ingredients through a contemporary lens, delivering effective, no-stress formulations—like Mung Bean [Cleansing Oil](https://www.trendhunter.com/trends/ethereal-cleansing-oil)—that are both cruelty-free and paraben-free for conscious beauty enthusiasts. This innovative facial cleansing solution, infused with [mung bean extracts](https://www.trendhunter.com/trends/mung-bean-cooling), melts away waterproof makeup, sunscreen and impurities, all while soothing and strengthening the skin barrier. As [K-beauty](https://www.trendhunter.com/trends/hanyul-artemisia-soothing-cleansing-oil) continues to champion gentle yet effective botanicals, mung bean is emerging as a multitasking ingredient that addresses modern skincare concerns without irritation. In addition to mung beans, which are said to offer better moisture retention than hyaluronic acid, this cleansing oil contains conditioning panthenol, soothing allantoin, plus extracts from various herbs, seeds and sprouts. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 20% | Activity: 24% | Freshness: 62% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multifunctional Skincare Ingredients:** Mung bean's multitasking ability to cleanse, moisturize, and soothe highlights a growing trend for all-in-one skincare solutions. - **Plant-based Beauty Products:** Using mung bean extracts, beplain illustrates the increasing demand for plant-based ingredients that provide effective, gentle care. - **Clean Beauty Movement:** The conscious consumer shift towards cruelty-free and paraben-free products is redefining the standards for skincare formulations. ### Sectors Adopting This - **Korean Beauty Sector:** The innovation with mung bean cleansing oils in K-beauty reflects the industry's ongoing commitment to blending traditional botanicals with cutting-edge skincare science. - **Natural Personal Care Market:** Mung beans as a high-moisture alternative to synthetic ingredients signify an opportunity for growth in the natural personal care industry. - **Herbal Skincare Industry:** Incorporating herbs, seeds, and sprouts within products positions the herbal skincare sector to meet rising demands for natural, multi-benefit solutions. ## Related on Trend Hunter - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Botanical Korean Skincare Duos](https://www.trendhunter.com/trends/artemisia-cica.md) - [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md) - [Curated K-Beauty Boxes](https://www.trendhunter.com/trends/seasonal-summer-box.md) - [Microneedling-Inspired Skincare Serums](https://www.trendhunter.com/trends/microcrystal-activated-pm-serum.md) - [Hand Sanitizer Serums](https://www.trendhunter.com/trends/hand-sanitizer-serum.md) - [K-Beauty Cleansing Oils](https://www.trendhunter.com/trends/pure-cleansing-oil.md) - [Reformulated Skincare Treatments](https://www.trendhunter.com/trends/cicapair-color-correcting-treatment.md) - [Mild Cleansing Oil Formulas](https://www.trendhunter.com/trends/cleansing-oil-mild.md)