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# Celebrity Chef Meal Kits
Chef Matty Matheson Released a Subscription-Free 'MUNCHIES' Meal Kit

By Mary Van Puymbroeck | Published 2017-06-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/munchies-meal-kit
References: [fortune](http://fortune.com/2017/06/06/vice-media-munchies-meal-kit/) & [mealkits.munchies](https://mealkits.munchies.tv/)

Vice Media subsidiary 'MUNCHIES' has teamed up with 'Chef'd' to offer MUNCHIES Meal Kits.

Each of the recipes for the [meal kits](https://www.trendhunter.com/trends/momofuku-and-milkbar) has been created by Toronto-based chef and MUNCHIES contributor Matty Matheson. The kits are available in five delicious recipes that range from breakfast to dessert to late night menu options. Unlike other [subscription-based meal kit services](https://www.trendhunter.com/trends/fresh-meal-plan), MUNCHIES Meal Kits are available as one-off purchases and don't require a subscription of any kind.

Each meal kit is available in either two or four person portion sizes and orders over $40 receive free shipping. This service is currently only available in the US, but Canadians' love of both MUNCHIES and Matty Matheson is sure to inspire a broader release in the near future.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 14% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen)

## Key Themes

### What's Driving This Trend

- **Meal Kit Collaboration:** Vice Media and Chef'd partnership opens up opportunities for more brands to work together to create meal kits.
- **Subscription-free Meal Kits:** As consumers become tired of subscription-based options, businesses can offer alternatives such as one-off purchases to attract more customers.
- **Celebrity Chef Meal Kits:** With the rise of celebrity chefs, businesses can leverage their popularity to create meal kits and cater to their fans.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can disrupt the traditional meal kit model by offering subscription-free meal kit options created by celebrity chefs or through industry collaborations.
- **Media and Entertainment:** Media and entertainment brands can partner with food companies to showcase branded content while also promoting food products through meal kits.
- **E-commerce:** The e-commerce industry can capitalize on the growing trend of meal kits by offering unique and personalized offerings that cater to different dietary needs and preferences.

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