# Munchies-Satisfying Sandwiches Jimmy John's Has Created a New Munchie Crusher Sandwich for 4/20 By Katherine Pendrill | Published 2023-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/munchie-crusher-sandwich References: [chewboom](https://www.chewboom.com/2023/04/12/jimmy-johns-reveals-new-munchie-crusher-sandwich-in-celebration-of-4-20/)  [Jimmy John's](https://www.trendhunter.com/trends/toasted-hot-combo) knows that 4/20 celebrations often result in a major case of the [munchies](https://www.trendhunter.com/trends/hostess-munchie-mobile), which is why the brand has just unveiled its new [Munchie Crusher](https://www.trendhunter.com/trends/crunchie-munchie-deluxe) Sandwich. Just as the name suggests, the new Munchie Crusher Sandwich is a hearty sandwich designed to satisfy any cannabis-induced cravings. The sandwich starts with fresh bread topped with turkey, provolone cheese, avocado spread, cucumber, lettuce, tomato, sliced pickles, oregano-basil, and mayo. The brand also suggests throwing some chips on your sandwich to add a satisfying crunch and enhance the "munch factor." In addition to the new sandwich, Jimmy John's is also celebrating 4/20 at one of its Long Beach, California locations, where the brand will be giving away exclusive Jimmy John’s rolling papers, rolling demonstrations from Snoop Dogg’s personal roller, a DJ set, giveaways, and more swag. Image Credit: Jimmy John's ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 62% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Munchie Crushers:** Opportunities for developing more food products aimed at satisfying the cravings of cannabis users. - **Cannabis-themed Giveaways:** Opportunities for brands to offer merchandise tied to cannabis culture and celebrations such as 4/20. - **Collaborations with Celebrities:** Opportunities for brands to attract consumers with high profile celebrity collaborations or endorsements. ### Industries Being Reshaped - **Fast Food:** Fast food companies can capitalize on the munchies by developing and marketing products that appeal to cannabis users. - **Consumer Goods:** Manufacturers of consumer goods can create merchandise targeting cannabis culture and themed celebrations such as 4/20. - **Entertainment:** The entertainment industry can profit from marketing events and merchandise aimed at cannabis culture and themed celebrations such as 4/20. ## Related on Trend Hunter - [Munchies-Themed Sandwich Deals](https://www.trendhunter.com/trends/toasted-hot-combo.md) - [4/20-Themed Sandwich Deals](https://www.trendhunter.com/trends/deliciously-dope-dime-bag.md) - [Munchies-Curing Sandwiches](https://www.trendhunter.com/trends/thc-sandwich.md) - [Munchie-Themed 4/20 Cookies](https://www.trendhunter.com/trends/crunchie-munchie-deluxe.md) - [4/20-Celebrating Sandwiches](https://www.trendhunter.com/trends/ake-bacon-sando.md) - [Munchies-Themed QSR Menus](https://www.trendhunter.com/trends/popeyes-munchies-menu.md) - [Crispy Meat-Packed Sandwiches](https://www.trendhunter.com/trends/toasted-sandwiches.md) - [Munchies-Themed QSR Meals](https://www.trendhunter.com/trends/420-snack-sack.md) - [Munchies-Satisfying Sandwiches](https://www.trendhunter.com/trends/dog-haus-stoney-baloney.md)