# Discount Food Delivery Programs The Munchery Plus Plan Aims to Cut Courier Fees for Meals By Jordy E | Published 2014-05-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/munchery-plus References: [techcrunch](http://techcrunch.com/2014/05/06/munchery-plus/) & [munchery](https://www.munchery.com/) Munchery Plus is an online program based in San Francisco that is changing the shape of [food delivery](https://www.trendhunter.com/trends/alternative-to-thirdparty-marketplaces). Currently, those involved in the industry have to pay fees for the delivery of meals. The startup company is aiming to undo that system by charging a [lump sum fee](https://www.trendhunter.com/trends/favor-gold-program) of $39 U.S. per year. Those who sign up for this lump sum package will only have to pay for the cuisine itself and not the often high courier fees. For many who are interested in having food shipped, this concept will do away with any disincentives that one may feel when placing an order. In order to launch the business model, Munchery is now [collaborating with MOMA NYC chef](https://www.trendhunter.com/trends/cookunity) Meg Grace Larcom and Kickin' Boot Whiskey chef Bo Maisano, making for an exciting commencement. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Discount Food Delivery:** Disruptive innovation opportunity: Develop a subscription-based program that eliminates or greatly reduces courier fees for food delivery services. - **Lump Sum Fee:** Disruptive innovation opportunity: Create a pricing model that charges a one-time annual fee in exchange for discounted or waived fees in various industries. - **Collaborative Partnerships:** Disruptive innovation opportunity: Foster collaborations between established businesses and startups to bring exciting new initiatives to market. ### Who This Affects Most - **Food Delivery:** Disruptive innovation opportunity: Explore ways to reduce costs for food delivery companies by implementing subscription-based models or strategic partnerships. - **Hospitality:** Disruptive innovation opportunity: Develop lump sum fee structures or subscription-based programs to eliminate or reduce additional charges for services in the hospitality industry. - **Tech Startups:** Disruptive innovation opportunity: Facilitate partnerships between tech startups and established businesses to bring innovative pricing models and solutions to various industries. ## Related on Trend Hunter - [Food Delivery Loyalty Programs](https://www.trendhunter.com/trends/loyalty-subscription-program-grubhub.md) - [Subscription-Based Food Delivery Services](https://www.trendhunter.com/trends/fresh-meal-plan.md) - [Value-Driven Delivery Memberships](https://www.trendhunter.com/trends/skip-plus.md) - [Fine Dining Meal Deliveries](https://www.trendhunter.com/trends/entre-meal-kit-delivery-service.md) - [Free Food Delivery Subscriptions](https://www.trendhunter.com/trends/grubhub-plus.md) - [Chef-Curated Meal Subscriptions](https://www.trendhunter.com/trends/upmeals.md) - [Student Food Delivery Subscriptions](https://www.trendhunter.com/trends/dashpass-for-students.md) - [Premium Toronto Meal Delivery Services](https://www.trendhunter.com/trends/chefdrop.md) - [Food Delivery Retail Partnerships](https://www.trendhunter.com/trends/amazon-grubhub.md)