# Beer-Resistant Casual Sneakers adidas Honors Oktoberfest with the München Made in Germany Shoe By Amy Duong | Published 2019-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/munchen-made-in-germany References: [hypebeast](https://hypebeast.com/2019/9/adidas-originals-munchen-made-in-germany-fw-19-pack-release) & [adidas](https://www.adidas.com/us) [adidas](https://www.trendhunter.com/trends/sneaker-junkies-x-adidas) prepares to celebrate the iconic Bavarian [Oktoberfest](https://www.trendhunter.com/trends/oktoberfest-beer-brats) with two new iterations of the 'München Made in Germany' sneaker model. The design is resistant to beer, which captures the energy of what the festival is all about and arrives in two colorway options that are inspired by the traditional lederhosen. The first of the two is dark brown and the second is a beige colorway. The uppers are constructed from premium [full-grain leather materials](https://www.trendhunter.com/trends/country-og-sneaker) and boast exposed stitching and branding accents in the form of three stripes. Notably, there are also embroidered pretzel graphics at the back heel and graphics that read "Prost" on the lateral side, which translates to "Cheers" in German. Image Credit: adidas Originals ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 69% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Beer-resistant Sneakers:** Opportunity to create footwear that is resistant to liquids and stains, catering to consumers who want to enjoy festivals without worrying about spills. - **Festival-inspired Designs:** Opportunity to design products that evoke the spirit and energy of cultural festivals, appealing to consumers seeking unique and festive experiences. - **Premium Leather Materials:** Opportunity to use high-quality leather in product designs, targeting consumers who value luxury and craftsmanship. ### Sectors Adopting This - **Footwear:** The footwear industry can explore the development of beer-resistant and festival-inspired designs, catering to fashion-conscious consumers attending events and festivals. - **Fashion:** The fashion industry can incorporate festival-inspired designs and premium leather materials into clothing and accessories, attracting consumers who want to express their unique style at festivals. - **Luxury Goods:** The luxury goods industry can leverage premium leather materials to create high-end products that appeal to affluent consumers seeking exclusive and exceptional festival experiences. ## Related on Trend Hunter - [Snack-Serving Lederhosen](https://www.trendhunter.com/trends/snyderfest-pretzelhosen.md) - [Beer-Branded Work Boots](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro.md) - [Comfort Food Casual Sneakers](https://www.trendhunter.com/trends/sneaker-junkies-x-adidas.md) - [Weatherized Lifestyle Sneakers](https://www.trendhunter.com/trends/goretex-gazelle.md) - [Earthy Tonal Running Sneakers](https://www.trendhunter.com/trends/ghost-sprint.md) - [Summer-Ready Barbecue Shoes](https://www.trendhunter.com/trends/barbecue-shoe.md) - [Cool Tonal Sneakers](https://www.trendhunter.com/trends/city-jeans-adidas-gazelle.md) - [Textural Tweed Lifestyle Sneakers](https://www.trendhunter.com/trends/tweed-samba.md) - [Textural Festive Sneaker Collections](https://www.trendhunter.com/trends/da-de-muertos-collection.md)