# Delicious Vegan Creme Eggs Mummy Meagz Launched a Line of Vegen Creme Eggs in Time for Easter By Grace Mahas | Published 2020-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mummy-meagz References: [veganfoodandliving](https://www.veganfoodandliving.com/news/vegan-creme-eggs-are-launching-in-holland-barrett-stores-nationwide/) & [mummymeagz](https://mummymeagz.com/) With Easter quickly approaching, creme eggs have begun appearing in supermarkets across, and Mummy Meagz -- a leading plant-based confectionery brand -- is catering to vegan consumers with its indulgent vegan chocolate creme egg, dubbed ‘The Chuckie Egg.’ The Mummy Meagz Chuckie Egg "consists of a rich chocolate shell with a sweet creamy inside complete with a gooey ‘yolk,' and are devoid of genetically modified ingredients and palm-oil. The product will launch into UK-based Holland & Barrett stores on Wednesday 22 January at a retail price of 99p an egg. The new vegan creme eggs will appeal to conscious consumers that follow a vegan lifestyle in addition to consumers with dietary restrictions. Image Credit: Mummy Meagz ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 58% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan Confectionery:** The trend of vegan confectionery is growing as more consumers seek plant-based alternatives to traditional sweets and treats, presenting an opportunity for innovative companies to create indulgent and delicious products without animal ingredients. - **Dietary-friendly Options:** The demand for dietary-friendly options is increasing, with consumers seeking products that cater to specific dietary needs and restrictions, creating opportunities for companies to develop innovative and inclusive products that cater to a wide range of consumers. - **Sustainable Packaging:** The focus on sustainability and eco-friendly practices has led to a trend of sustainable packaging, offering a disruptive innovation opportunity for companies to create packaging solutions that are environmentally conscious and reduce waste. ### Who This Affects Most - **Confectionery:** The confectionery industry has an opportunity to tap into the growing market of vegan consumers by creating indulgent and delicious plant-based alternatives to popular confectionery products. - **Health Food:** The health food industry can capitalize on the demand for dietary-friendly options by developing innovative products that cater to various dietary restrictions and provide healthy alternatives to traditional snacks and treats. - **Packaging:** The packaging industry can embrace the trend of sustainable packaging by developing eco-friendly materials and solutions that reduce the environmental impact of product packaging and offer more sustainable alternatives to traditional packaging materials. ## Related on Trend Hunter - [Familiar Vegan-Friendly Chocolates](https://www.trendhunter.com/trends/mummy-meegz.md) - [Plant-Based Easter Chocolates](https://www.trendhunter.com/trends/moo-free-easter-eggs.md) - [Plant-Based Easter Chocolate Ranges](https://www.trendhunter.com/trends/hp-easter-eggs.md) - [Vegan-Friendly Chocolate Candies](https://www.trendhunter.com/trends/mummy-meegz-mz-gems.md) - [Vegan Easter Chocolates](https://www.trendhunter.com/trends/salted-caramel-easter-egg.md) - [Vegan-Friendly Chocolate Eggs](https://www.trendhunter.com/trends/salted-caramel-chocolate-egg.md) - [Ethical Easter Chocolate Ranges](https://www.trendhunter.com/trends/moo-free-freefrom-easter-range.md) - [Vegan-Friendly Easter Chocolate Products](https://www.trendhunter.com/trends/happi-easter-products.md) - [Child-Friendly Dairy-Free Easter Treats](https://www.trendhunter.com/trends/nomo-kids-easter-products.md)