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# Halloween-Themed Neutral Sneakers
The Nike SB Dunk Low Sneaker Gets a Festive Mummy Design

By Amy Duong | Published 2021-10-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mummy-design
References: [hypebeast](https://hypebeast.com/2021/10/nike-sb-dunk-low-mummy-dm0774-111-official-images-release)

As Halloween quickly approaches around the corner, the [Nike](https://www.trendhunter.com/trends/dunk-low-halloween-1) [SB Dunk Low](https://www.trendhunter.com/trends/mystic-red-1) celebrates by releasing a special Mummy design across the silhouette. The shoes give the iconic sneakers a mummy costume in time for the holiday season. It features off-white hues at the upper applied on canvas materials that are then given a distressed treatment to embody the look of a mummy.

The white canvas is paired with subtle stitching details in a zig-zag patterning. Soft blue details are seen in the form of the Swoosh over the lateral side of the shoe and the tongue label is marked with a bright green finished in a dripping font to stay in alignment with the overarching theme.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 29% | Activity: 52% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Holiday-themed Sneakers:** Opportunity for designers to create limited edition sneakers for various holidays and cultural celebrations.
- **Distressed Materials:** Incorporation of intentionally distressed materials to give products an aged or vintage look and feel.
- **Subtle Color Accents:** Small pops of color as an understated way to add visual interest to a product.

### Industries Being Reshaped

- **Fashion:** Opportunity for fashion brands to create holiday-themed products to capitalize on seasonal trends.
- **Footwear:** Designers can focus on unique materials and color accents to differentiate their products in a competitive market.
- **Marketing and Advertising:** An innovative marketing strategy could be to release holiday-themed collaborations with popular brands to create buzz and drive sales.

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