# Plush Pastel Backpacks The Mum & Co. Bags Display Shades of Pale Pink By Jordy E | Published 2014-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mum-co References: [missmoss.co.za](http://www.missmoss.co.za/2014/03/27/mumandco/) & [mumand.co](http://mumand.co/) These Mum & Co. bags are made entirely of leather. The knapsacks are also consistent in their pale pink shading, present not only within the leather but also in a series of thin straps that tie these versatile bags together. Much as the name suggests, Mum & Co. is a fashionable collaboration between a mother and her two daughters. Together, the family has delivered a unique take on womenswear, remodeling standard springtime clutches and side bags with light color pairings and sleek, simplified styles. The lookbook paired with these pieces is equally simply with airy backdrops and a model dressed in basic acid wash denim, showcasing that in terms of this collection, less truly is more. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Pale Pink Leather Bags:** Opportunity for designers to explore unique leather shades and create minimalist bag designs with pastel colors. - **Fashionable Collaborations:** Opportunity for small, family-owned businesses to partner with expert designers to create stylish and unique products. - **Simplistic Lookbooks:** Opportunity for brands to create clean and minimalistic advertisements that focus on the product and highlight the beauty of simplicity. ### Who This Affects Most - **Fashion and Accessories:** Designers and fashion retailers can capitalize on creating innovative leather bag designs that offer unique shades and minimalist styles. - **Small Business:** Family-owned businesses can partner with expert designers to create fresh and unique products that cater to specific market needs and interests. - **Advertising and Marketing:** Brands can create minimalistic advertisements that focus on the product itself, rather than creating flashy, attention-grabbing visuals. ## Related on Trend Hunter - [Charming Children's Handbags](https://www.trendhunter.com/trends/mimi-and-lula.md) - [Blooming Expansive Accessories Capsule](https://www.trendhunter.com/trends/sleek-sage-green.md) - [Premium Baby Carrying Collections](https://www.trendhunter.com/trends/calpak.md) - [Quilted Luxury Bags](https://www.trendhunter.com/trends/mulberry-softie.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Lavender-Inspired Luxury Bags](https://www.trendhunter.com/trends/lavender-collection.md) - [Sustainable Pastel Luggage Capsules](https://www.trendhunter.com/trends/Tela-Range.md) - [Peach-Tonal Everyday Bags](https://www.trendhunter.com/trends/vee-collective.md) - [Sunset-Inspired Pastel Tote Bags](https://www.trendhunter.com/trends/ll-bean-tote.md)