# Social Media Schooling The Mum 2.0 Digital Makeover Teaches Moms Social Networking Etiquette By Katherinev123 | Published 2009-10-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mum-2.0-digital-makeover References: [digitalbuzzblog](http://www.digitalbuzzblog.com/mum-2-0-social-network-ettiquette-videos-guide/) & [callmum.net](http://www.callmum.net/digitalmum/index.php) The day when moms take over the social network-osphere may be closer than we think. Telstra, an Australian communications company, has launched the Mum 2.0 Digital Makeover, a campaign meant to teach moms—or ‘mums’—about [social networking etiquette](https://www.trendhunter.com/trends/tumblr-campaign) on sites like [Facebook](https://www.trendhunter.com/trends/family-center). Created in part from revealing research that over 70% of Australian [mums use social media platforms](https://www.trendhunter.com/trends/communia) and tools, the Mum 2.0 Digital Makeover includes six funny webisodes offering tips on a variety of social networking topics like adding friends (see video) and posting photos. Visit the Mum 2.0 Digital Makeover site to watch more of the webisodes! ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 69% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Mum 2.0 Digital Makeover:** The concept of creating digital makeovers and social network-osphere education ensuring that citizens are well trained to take over social media platforms. - **Social Networking Etiquette:** The trend of creating social networking etiquette to ensure that people are well-prepared before logging onto social media platforms. - **Mum-centric Marketing:** A trend of increasing marketing to moms, as more than 70% of Australian moms use social media platforms. ### Where This Applies - **Telecom Industry:** Telstra, an Australian communications company, has launched the Mum 2.0 Digital Makeover campaign that teaches moms about social networking etiquette. - **Marketing Industry:** Marketing industry could benefit from promoting and offering courses teaching social networking etiquettes to mums to attract the vast number of moms using social media platforms. - **Education Industry:** The education industry can consider developing a curriculum to teach social networking norms and etiquettes to promote responsible behaviors among students. ## Related on Trend Hunter - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Social Media Parental Tools](https://www.trendhunter.com/trends/family-center.md) - [Online Exploitation Education Courses](https://www.trendhunter.com/trends/childhelp.md) - [Mom-Focused Mobile Game Events](https://www.trendhunter.com/trends/moms-week.md) - [Motherhood Community Support Apps](https://www.trendhunter.com/trends/mamahood-app.md) - [Parental Social App Controls](https://www.trendhunter.com/trends/meta-4.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Child-Specific Peer Donation Networks](https://www.trendhunter.com/trends/lets-match-mums.md)