# Rewarding Product Referrals Mulu Lets You Recommend Products for Cash or Charitable Donations By Katherinev123 | Published 2012-07-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mulu References: [psfk](http://www.psfk.com/2012/07/rewards-for-influencing-online-purchases.html) & [mulu.me](http://mulu.me/welcome1) You probably already share recommendations concerning your favorite products with your friends online, and now you can earn some cash doing so with Mulu.me. Founded by Amaryllis [Fox](https://www.trendhunter.com/trends/universal-basic-guys), Mulu is an online shopping platform that invites people to endorse certain products in exchange for commission. The commission you receive from sales can then be allocated to a charity of your choice, or you can keep the money for yourself. On the shopping side, you can purchase items on Mulu that have been recommended on your friends' curated pages, as well as those of celebrities. This way, you can shop through products that have been recommended by people you trust, or look at what celebs have purchased and are endorsing, which creates a very relevant shopping experience. As Fox puts it, "Mulu enables everyone to benefit from the joy of sharing and discovery while raising hundreds of millions of dollars in affiliate fees for chronically underfunded causes." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 17% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Social Commerce:** Mulu.me combines social networking and e-commerce, allowing users to recommend products and earn commissions, disrupting traditional online shopping. - **Charitable Referrals:** Mulu.me offers the opportunity for users to donate their earned commissions to charities of their choice, tapping into the growing trend of socially conscious consumerism. - **Curated Shopping:** Mulu.me allows users to shop through products recommended by friends and celebrities, creating a personalized and relevant shopping experience that disrupts traditional e-commerce platforms. ### Sectors Adopting This - **E-commerce:** Mulu.me's platform creates a new model for online shopping, leveraging social recommendation and commission-based referral systems to disrupt the e-commerce industry. - **Social Networking:** Mulu.me combines social networking with e-commerce, providing users with a platform to share product recommendations and disrupt traditional social media platforms. - **Charities and Nonprofits:** Mulu.me offers a new revenue stream for charities through commission-based referrals, disrupting traditional fundraising methods and creating opportunities for increased funding. ## Related on Trend Hunter - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Affiliate Marketing Platforms](https://www.trendhunter.com/trends/affiliate-marketing-platform.md) - [Complimentary Cryptocurrency Shopping Apps](https://www.trendhunter.com/trends/tuktuk-web-app.md) - [Referral Code Platforms](https://www.trendhunter.com/trends/refkid.md) - [Social Shopping Apps](https://www.trendhunter.com/trends/locker.md) - [Viral Social Shopping Apps](https://www.trendhunter.com/trends/claim-app.md) - [Charitable Loyalty Program Expansions](https://www.trendhunter.com/trends/charitable-loyalty-program.md) - [Gamified Cashback Platforms](https://www.trendhunter.com/trends/shopback.md)